As Fresno waits on pot shops, Parlier opens dispensary. What to expect from Cannable

Cannable has spent almost two years delivering cannabis products from its headquarters in Parlier.

In that time, the company has learned a thing or two.

“We have all this data from the delivery service,” says Jeff Tuel, the company’s VP of sales and marketing.

“We found,” he says, “that everybody likes cannabis.”

He’s speaking tongue-in-cheek, certainly, but also pointing out a real, wide and growing customer base for weed products. On Thursday, Cannable held a grad opening for its brick-and-mortar dispensary on Manning Avenue in Parlier.

At less than 30 miles away, it becomes the closest physical dispensary for people in Fresno, as the city continues to work through licensing its cannabis businesses. At least one Fresno shop has applied for its conditional use permit and says it could be open by early spring.

Cannable already offers its full range of products for next-day delivery in the Fresno area, within a two-hour window. They also launched a new express menu, where customers can order direct from a list of what’s available in the delivery car closest to them.

Those deliveries can be made in less than 20 minutes, Tuel says.

The 3,000-square-foot store employs 20 people and allows Cannable to expands its stock of product lines, which customers can order for pre-paid pickup.

It will also fill a void in the education of its customers, Tuel says.

With the delivery service, customers are forced to reply on product descriptions or their limited interactions with the drivers, which the company likes to keep at a minimum for sake of speed.

“A lot of folks have questions on the delivery side: ‘Is five milligrams of cannabis lot? Is it too little?’”

Along with the delivery service and store, Cannable’s parent company, Greenbrier Holdings, also runs a manufacturing facility in Parlier, where it makes it own line of products from marijuana cultivated at a greenhouse farm in Santa Barbara.

Cannable’s branded products have names like Half Pipe and hit an underserved “value” market, Tuel says.

“We’re not trying to do anything fancy or shiny,” he says.

“We’re like the Jack Daniels of the cannabis industry.”

This story was originally published November 11, 2021 at 3:02 PM.