Popular breakfast restaurant plans a new Clovis location. Why it’s different
AI-generated summary reviewed by our newsroom.
- Batter Up Pancakes will open a franchised Clovis location at Shaw and Leonard this fall.
- The Clovis site will be the restaurant’s first franchised location under Hilary Traina.
- Founders began franchising after running their own franchise, Great Harvest Bread Co.
A new Batter Up Pancakes restaurant is headed for Clovis.
It will be the third in the Fresno area, at Shaw and Leonard avenues near the Tractor Supply at the Loma Vista Marketplace.
It’s expected to open this fall.
But this isn’t a third location for the original owners of the popular breakfast and lunch restaurant known for its cinnamon pancakes. Instead, it’s the first franchised location of the restaurant.
That means it will have the same menu and the same recipe for the pancakes, but a different owner.
Batter Up and franchising
Batter Up first opened its Cedar and Nees avenues location in 2009. It gets so packed on weekends — and goes through 5,400 eggs a week — that people have been known to wait two hours for a table.
It had a second location on Figarden Drive for a time, but that closed. In 2023, it opened another location in Clovis at the southwest corner of Herndon and Fowler avenues.
The restaurant is known for its creative pancakes, including chocolate chip and protein pancakes. Its traditional breakfast foods are popular too, especially its chilaquiles.
“We had so many people come to us and say, ‘Gosh, I’d like to own a Batter Up,’” said Cristina Colla, who founded Batter Up Pancakes along with her parents, Jeff and Becci Colla.
The new restaurant might look a little different than the existing locations. Colla called it “stunning.”
“It’s wild, what she’s going to do,” she said. “Her plans are wildly gorgeous.”
The Colla family is working with several potential out-of-state franchisees on additional locations, though it’s too early to tell if they will come to fruition, she said.
The family decided to begin franchising after owning a Great Harvest Bread Co. franchise in the past.
They wanted to create a system where Batter Up franchisees kept a greater percentage of the profits than many franchises.
“We wanted to make so it was affordable and profitable,” Colla said. “They get to keep most of the profit. What fun is that if they don’t get to succeed?”
