Why is Dutch Bros so popular? The rabid fan base driving growth in Fresno
AI-generated summary reviewed by our newsroom.
- Dutch Bros grew from two locations to 13 in Fresno and Clovis over 20 years.
- The brand cultivates a youth-focused customer base with sweet drinks and late hours.
- Menu emphasizes nontraditional options like blended drinks, energy drinks, and toppings.
Why is Dutch Bros Coffee so popular?
In the past 20 years, the franchised chain has gone from two locations to 13 in Fresno and Clovis. There are 33 between Madera and Porterville.
At least four more are on the way. See our story about where they’re opening next.
So why is this place so popular?
Watch our video above for our food reporter’s take on it.
Mainly, its about:
The vibe: Loud music. Super friendly “broistas.” Limited-edition stickers that people line up for. Fundraising for good causes.
The youth: The customer base skews younger. Those consumers like the sweet drinks and late hours. They’re the ones lining up at the Blackstone and McKinley avenues drive-thru, which is open 24 hours.
More than just coffee: You can’t get even a cup a hot drip black coffee here (but you can get an Americano, an espresso with hot water). In addition to blended drinks, there’s protein coffee, energy drinks and toppings such as sprinkles. You can even get a sour candy straw with your drink.
