Sephora beauty shop is opening in a new department store in Fresno. What about JCPenney?
Sephora, the popular beauty shop, is opening a store inside the north Fresno Kohl’s Friday, Oct. 1.
It’s one of 200 locations that will open inside Kohl’s stores nationwide this year, with 850 Kohl’s getting the cosmetics stores by 2023.
Sephora will take over 2,500 square feet inside Kohl’s at the front of the store, at 175 E. Alluvial Ave. Sephora signs will also be hung on the building’s exterior.
The cosmetics giant will carry 125 brands, including makeup, skincare, hair products and perfume. Sephora products will also be sold via Kohls.com.
No word yet on whether or when the other Kohl’s stores in the area will get Sephora shops.
The stores are currently hiring beauty advisers, with some jobs paying up to $25.55 an hour. Apply online.
What about JCPenney and Sephora?
For years, Sephora has had a similar store-within-a-store concept at the JCPenney at Fashion Fair.
But that will close. Sephora’s contract with the department store is ending in 2022 and a new concept is in the works for the space, a JCPenney manager said.
It will bring in JCPenney Beauty to fill the space, according to an email from the company.
With brands like Thirteen Lune, the new shop will offer a range of products for various ages, genders, races, skin tones, hair types, and budgets.
JCPenney Beauty will begin rolling out this fall, with most opening nationwide by fall of next year. It’s not clear when yet the Fresno JCPenney will get one, but it will be in the “near future,” the email said.
Even with the departure, Sephora still will have a presence at Fashion Fair. JCPenney will still sell of its products in the store and online. And the beauty retailer has a full-fledged store in the outdoor portion of the mall near the main entrance, right around the corner from competitor Ulta Beauty.
This story was originally published September 30, 2021 at 4:36 PM.
