This week I received a mailer from my obstetrician-gynecologist, who recently delivered my second baby. It was a Mother’s Day promotion, but it wasn’t celebrating motherhood.
The heading read, “Just because you’re a mom doesn’t mean you have to look like one.”
The reverse side detailed a “Mother’s Day Special Event” with Botox, facelifts, lip plumping and various treatments to apparently keep me from looking like the mom I am proud to be.
At seven months’ postpartum, this felt like a blatant slap in the face. My “provider” – of medical care, concern and advice – sent me a discount on “services” to meet impossible social standards that he is unabashedly capitalizing on.
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To use Mother’s Day as a marketing opportunity to add to the chorus of voices telling us our motherhood is somehow a flaw is tasteless from anyone, but from my medical provider, it’s unconscionable.
New moms are undoubtedly one of the most vulnerable patient populations. I was disgusted by the way Dr. Wade Dickinson’s office took advantage of this in the name of celebrating women.
I’m proud to be a mom and look like a mom. Even if my doctor deems that as something he can fix.
Maddie Daetwyler, Fresno