Popular makeup artist Jeffree Star coming to Fresno for new cosmetics store

Popular makeup artist Jeffree Star will be coming to Fresno for the grand opening of a new cosmetics store at Fashion Fair Mall.

Morphe, known for its eyeshadow palettes and brushes, held a soft opening earlier this month and generated much excitement among teenagers and young women both in person and on social media.

And now comes the grand opening Saturday, with Star scheduled to make a celebrity appearance.

With Morphe officials expecting around a crowd of about 5,000 to 8,000, the store will be enforcing a few rules for those wanting to meet Star.

• Fashion Fair Mall security and Morphe store managers both stated you will not be allowed to camp overnight to try to get in line early.
  
  
• The mall parking lot will open at 6 in the morning Saturday, which is also when lines can start to form.
  
  
• The Morphe store, which is located across from Sephora in the outside shopping area of the mall that's fairly close to Cheesecake Factory and Fleming's, will open at 7 a.m.
  
  
• The first 250 people in line and buy Jeffree Star Cosmetic products will be guaranteed to meet the makeup artist.
  
  
• Star is scheduled to arrive around 11 a.m., which means those who lock up a meet and greet will have to wait back outside in a separate line after making their purchase, then eventually be let back.
  
  
• Star, who has 5.6 million followers on Instagram, may or may not stick around longer than his first 250 interactions with fans.

Star’s upcoming appearance for the Fresno Morphe’s grand opening on March 24 projects to send makeup enthusiasts into a frenzy even more.

Star, whose real name is Jeffrey Lynn Steininger, became popular for his Youtube video tutorials on how to apply makeup, as well as his catchy posts on Myspace, back in 2006 when the social media site was at its peak. He was considered to have Myspace's most connected profile.

Star has remained in headlines for his public feuds with reality TV celebrities Kylie Jenner and Kat Von D.

Morphe, which has 6 million Instagram followers, initially sold its products only through their website. But as the makeup line’s popularity continued to grow, Morphe products landed in Ulta stores. And now, the brand has several of its own stores.

Back in January, Star helped open the Morphe store in Rancho Cucamonga.

This story was originally published March 9, 2018 at 8:48 PM with the headline "Popular makeup artist Jeffree Star coming to Fresno for new cosmetics store."