Let’s get serious about water

Many otherwise civic-minded individuals appear to turn a blind eye to water conservation and an impending global crisis impacting production of goods, food availability and overall quality of life unless addressed in full measure today.

Responsible businesses have stepped up to retrofit machinery, reconfigure landscaping, recycle wastewater and invest in innovation and research; unfortunately, many consumers assume their role is negligible. It isn’t!

“The Big Thirst,” by Charles Fishman, paints a comprehensive picture of past, present and future water “stewardship” issues and should be required reading in every educational setting.

Now is not the time to beseech Heaven’s intervention, but rather a call to initiate action and modifications here on Earth to protect each precious life-sustaining drop of this natural wonder and accord it respect due.

This story was originally published July 15, 2016 at 3:33 PM with the headline "Let’s get serious about water."