The Fresno Bee announced Thursday the newspaper will add to the Kids Day fundraising total to ensure the 2016 effort hits a record $600,000.
The final count for this year’s event is $591,559, but Bee Publisher and President Tom Cullinan said the Bee will make up the difference between the final count and $600,000.
Kids Day benefits Valley Children’s Hospital and is a partnership between ABC30, The Bee and the hospital.
“Valley Children’s commitment to the health-care services provided for all of the children in the region – without regard to their families’ ability to pay – is amazing and inspiring,” Cullinan said. “We are very proud of our long-standing partnership with Children’s Hospital and ABC30 on this annual event. This is our way of showing our appreciation and thanks.”
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The 29th edition of the event was held March 8. About 6,000 volunteers fanned out in the central San Joaquin Valley to sell special editions of The Bee.
Last year’s total was $545,000, the previous record amount.
Kids Day was started in 1988 by The Bee and ABC30. It has raised a total of nearly $8 million. It is one of the biggest fundraisers of the year for Valley Children’s, the not-for-profit hospital that serves children and patients from an area that covers 11 counties and more than 45,000 square miles.