Magic of Macy’s Believe Campaign kicks-off Thursday

The “magic of Macy’s Believe” campaign returns for its eighth year Thursday benefiting the Make-A-Wish Foundation.

From Nov. 6 through Dec. 24, “Believers” of all ages can bring their stamped letters to Santa to their local Macy’s store or send a letter by visiting macys.com/believe. For each letter received, Macy’s will donate $1 to Make-A-Wish, up to $1 million, to help grant the wishes of children with life-threatening medical conditions.

Eight-year-old Make-A-Wish kid Melissa of Madera, diagnosed with Beta Thalassemia Major, also known as Cooley’s anemia, will launch this year’s Believe campaign by writing the inaugural letter to Santa. The Clovis High School Cheer team will be there to cheer the kids on as Melissa, joined by her family and fellow Central Valley Wish Kids, officially kick off this year’s campaign.

The campaign kicks off Thursday at 10 a.m. at the Macy’s River Park Shopping Center, 7890 N. Blackstone Ave.

This story was originally published November 4, 2015 at 8:03 PM with the headline "Magic of Macy’s Believe Campaign kicks-off Thursday."