Fresno ranks among top 10 US cities for Super Bowl spending. How much do we pay for food?
Are you tuning in to watch Super Bowl LIX in Fresno?
The Central Valley city is among the top cities in the nation in terms of Super Bowl spending on food and drinks, according to a new study by Bizinsure.
The insurance company ranked the 50 most populous metropolitan areas in the United States based on how much residents shelled out for game-day party essentials.
According to the website, Super Bowl costs have increased by 13% — about $25 — since 2024, with the average host spending $215 on food and drinks alone.
Miami was the No. 1 city in terms of Super Bowl party spending, the study said, with residents in the Florida city spending $238.22 on average on food and drinks for the big game.
Another Florida city, Tampa, came in second place in terms of spending on game day treats, Atlanta was third on the list.
As the Kansas City Chiefs take on the Philadelphia Eagles in Las Vegas on Sunday, Feb. 9, here’s how much Fresno residents can expect to spend:
How much do Fresno residents spend on Super Bowl snacks?
According to the Bizinsure study, Fresno residents spend an average of $216.35 on Super Bowl party essentials, out of a weekly budget of $1,383.
That means an average of 15.65% of weekly spending goes toward food and drinks for the big game.
Overall, Fresno residents spend $27.35 more than the average U.S. household on game day snacks, the study said.
Fresno has a median household income of $71,897, according to Bizinsure.
How much do Super Bowl foods, drinks cost in Fresno?
Here’s how much Fresnans spend on individual items, including pizza, chicken, beer and other game-day staples, according to Bizinsure:
- Loaf of bread: $2.71
- Beer: $1.73
- 1 pound of cheese $4.64
- 1 pound of chicken: $4
- Chips: $7.05
- Potatoes: $1.03
- Pizza: $25.34
- Soft drinks: $1.92
If you’re feeding a crowd, costs can add up.
Four pizzas cost a total of $101.37 in Fresno, while three bags of chips add up to $21.16, and 30 beers cost a total of $51.90.
The typical Super Bowl Party has an average of 17 guests, according to environmental website TreeHugger.
Which US cities spend the most on Super Bowl snacks?
These 10 cities spend the most of Super Bowl party essentials such as chips and soda, according to the Bizinsure study:
- Miami
- Tampa, Florida
- Atlanta
- Louisville, Kentucky
- Fresno
- Los Angeles
- Memphis, Tennessee
- Birmingham, Alabama
- Orlando
- Las Vegas
How did Bizinsure come up with rankings?
To estimate Super Bowl party hosting costs, Bizinsure analyzed the 50 most populous U.S. metro areas based on median incomes and grocery costs for core food and drink items.
“We focused on a simple menu to calculate what hosting means for consumers’ wallets, leaving out extras like elaborate ingredients (looking at you, avocado), decorations or merchandise,” the insurance company said.
The study used data from sources include Numbeo, Slice of the Union, Treehugger, the U.S. Census Bureau’s American Community Survey Bureau of Labor Statistics’ Consumer Price Index and the Centers for Disease Control.
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