Local artist Lori Caccamo, the designer behind the City of Visalia’s new logo, received a special recognition Monday, (Aug. 5) night by city council that comes with a $1,500 prize.
María G. Ortiz-Briones / mortizbriones@vidaenelvalle.com
Local artist Lori Caccamo, the designer behind the City of Visalia’s new logo, received a special recognition Monday night by the city council that comes with a $1,500 prize.
“We want to say thank you for this great piece of art,” said Mayor Brian Poochigian during the recognition ceremony.
Poochigian added that Caccamo and her logo are now part of Visalia history.
Caccamo’s design was chosen unanimously by the council July 15 out of five logo finalists.
The committee decided on entries No. 7, 34, 35, 56 and 59 at a Monday meeting, and stuck with those five on Wednesday. Public comment will be from July 15 through 5 p.m. on July 26. María G. Ortiz-Briones / mortizbriones@vidaenelvalle.com
City spokesperson Allison M. Mackey said
the city will provide Caccamo with the monetary prize this week.
Monday’s recognition of Caccamo ends a two-month saga after a social media outcry over a minimalist design forced the council to organize a community art contest that drew 87 entries. Each was assigned a number for submitters’ names to remain anonymous during the logo redesign process.
Due to the negativity and hate because of the logo controversy, the council gave the artist the option if they wanted to remain anonymous to protect the artist’s safety and privacy.
Local artist Lori Caccamo (third from right), the designer behind the City of Visalia’s new logo, received a special recognition Monday night by city council. María G. Ortiz-Briones / mortizbriones@vidaenelvalle.com
Caccamo said she didn’t want to remain anonymous.
“For the people that are angry ... it’s a little disappointing, but I think we’ve learned a lot — I think we’re learning a lot from this incident,” Caccamo said.
The 69-year-old artist who has lived in the city since she was 12 years old, thanked the council for allowing local artists to be involved in the design process.
“I have seen all the submissions, and there were a lot of really good designs, and it’s really honors me that I’ve been chosen from among them,” said Caccamo, a professional graphic designer who grew up in a family of artists.
Visalia City Council voted to select Logo #59 as the newest City logo on Monday, July 15. The city council will formally unveil it at its Aug. 5 meeting. City of Visalia
In the winning entry the iconic Fox Theatre towers over a smaller building and farmland in front of the Sierra Nevada and rising sun.
When creating the logo, Caccamo said she hoped it would meet the city’s requirements and the “need for a new, contemporary, versatile” logo to replace the “Breaking Through the V” logo.
The new logo will be used alongside the city’s legacy logo from 1998.
The city had spent $150,000 in two different packages — $75,000 for human resources marketing and rebranding and $75,000 for the city’s brand refresh that included the minimalist “Breaking Through the V” logo and 1,500 different assets, said Mackey.
Local artist Lori Caccamo (right), the designer behind the City of Visalia’s new logo, received a special recognition Monday, (Aug. 5) night by city council that comes with a $1,500 prize. María G. Ortiz-Briones / mortizbriones@vidaenelvalle.com
The City of Visalia’s new minimalist logo (on the right) not only has received push back from the community, but the controversy has even received international attention placing Visalia on the map, but not for the right reasons. City of Visalia
Local artist Lori Caccamo, the designer behind the City of Visalia’s new logo, received a special recognition Monday, (Aug. 5) night by city council that comes with a $1,500 prize. María G. Ortiz-Briones / mortizbriones@vidaenelvalle.com
Local artist Lori Caccamo, the designer behind the City of Visalia’s new logo, received a special recognition Monday, (Aug. 5) night by city council that comes with a $1,500 prize. María G. Ortiz-Briones / mortizbriones@vidaenelvalle.com
Local artist Lori Caccamo, the designer behind the City of Visalia’s new logo, received a special recognition Monday, (Aug. 5) night by city council that comes with a $1,500 prize. María G. Ortiz-Briones / mortizbriones@vidaenelvalle.com
María G. Ortiz-Briones is a reporter and photographer for McClatchy’s Vida en el Valle publication and the Fresno Bee. She covers issues that impact the Latino community in the Central Valley. She is a regular contributor to La Abeja, The Bee’s free weekly newsletter on Latino issues. | María G. Ortiz-Briones es reportera y fotógrafa de la publicación Vida en el Valle de McClatchy y el Fresno Bee. Ella cubre temas que impactan a la comunidad latina en el Valle Central. Es colaboradora habitual de La Abeja, el boletín semanal gratuito de The Bee sobre temas latinos.Support my work with a digital subscription
