Fires

People seeking Park Fire news on X instead encountered spam and porn. ‘This is dangerous’

Smoke from the Park Fire covers the Butte County horizon northeast of Chico on Thursday, July 25, 2024. The fire jumped to more than 45,000 acres less than a day after sparking in Upper Bidwell Park, prompting evacuations.
Smoke from the Park Fire covers the Butte County horizon northeast of Chico on Thursday, July 25, 2024. The fire jumped to more than 45,000 acres less than a day after sparking in Upper Bidwell Park, prompting evacuations. hamezcua@sacbee.com

As the Park Fire spread across parts of two California counties Wednesday night and Thursday morning, so too did a proliferation of automated accounts overtaking the fire’s hashtag on X, formerly known as Twitter.

With bot accounts clogging searches using the “#ParkFire” hashtag, users took to X to share their grievances over the inability to find critical information about the 120,000-acre fire — California’s biggest to date of 2024, which was just 3% contained as of Thursday evening as it burned across Butte and Tehama counties.

X did not immediately respond to a request for comment Thursday.

By early Thursday afternoon, the search function seemed to be working properly for #ParkFire, no longer inundated by bot spam that came at the same time law enforcement officials were expanding mandatory evacuation orders for residents earlier in the day.

Though residents have been using X to search for information on what is the state’s largest fire this year, some said they encountered accounts using the hashtag to share spam and porn.

“Locals can’t get up-to-date critical information,” one user wrote. “This is dangerous.”

Users implored the company’s owner, Elon Musk, to remedy the issue.

“Unable to use the search function for timely news on the #ParkFire because bots have taken over the hashtag,” one user wrote. “Do better @elonmusk.”

Due to the backlog of spam, other users said they were looking elsewhere.

“Twitter is so broken I have had to go on Facebook to get the latest #ParkFire updates as porn bots have taken over what was being used as an emergency tag,” an X user wrote.

Users’ grievances come a little more than two years after Musk announced his acquisition of Twitter in a $44-billion deal in April 2022.

“Free speech is the bedrock of a functioning democracy, and Twitter is the digital town square where matters vital to the future of humanity are debated,” Musk said at the time. “I also want to make Twitter better than ever by enhancing the product with new features, making the algorithms open source to increase trust, defeating the spam bots, and authenticating all humans.”

This story was originally published July 25, 2024 at 1:19 PM with the headline "People seeking Park Fire news on X instead encountered spam and porn. ‘This is dangerous’."

Daniella Segura
McClatchy DC
Daniella Segura is a national real-time reporter with McClatchy. Previously, she’s worked as a multimedia journalist for weekly and daily newspapers in the Los Angeles area. Her work has been recognized by the California News Publishers Association. She is also an alumnus of the University of Southern California and UC Berkeley.
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