Business

Word on the Street: Earlimart gets McDonald’s, a small-town milestone

Earlimart, a town of about 8,500 people is getting its first McDonald’s this week, often viewed as a milestone for small towns. The White River Plaza, the first development in Earlimart in years, is also home to a Dollar General and an Auto Zone at the intersection of Avenue 56 and Highway 99.
Earlimart, a town of about 8,500 people is getting its first McDonald’s this week, often viewed as a milestone for small towns. The White River Plaza, the first development in Earlimart in years, is also home to a Dollar General and an Auto Zone at the intersection of Avenue 56 and Highway 99. SPECIAL TO THE BEE

As anyone who grew up in a small town knows, getting a McDonald’s is a big deal.

Earlimart in southern Tulare County is no exception.

The town of about 8,500 will celebrate the grand opening of its McDonald’s at 11 a.m. Saturday, April 30.

“It’s a huge thing for the community, absolutely,” said Michael Washam, assistant director for economic development and planning in Tulare County.

When the restaurant was under construction, rarely a day went by without residents bringing workers fresh fruit, homemade baked goods or other goodies.

Earlimart is unincorporated, but has a town council-style group with regular meetings.

“The first question every time they meet is when is the McDonald’s going to be open?” Washam said.

Though some may frown on chains moving into a community – preferring locally owned businesses instead – chains are often seen as a sign of progress in small towns.

The McDonald’s is opening in the 7.5-acre White River Plaza at 975 Earlimart Street, at the intersection of Avenue 56 and Highway 99.

The center is also home to an AutoZone and Dollar General, which together with McDonald’s have created more than 80 jobs. More businesses are expected to build in the shopping center in the future.

“Before this White River development, they haven’t had any new development for years and years – decades,” Washam said, adding that people would drive to Delano or Tulare to shop.

Developer Max Becerra decided to put “Welcome to Earlimart” on the large highway sign advertising the businesses.

Bethany Clough: 559-441-6431, @BethanyClough

This story was originally published April 26, 2016 at 2:56 PM with the headline "Word on the Street: Earlimart gets McDonald’s, a small-town milestone."

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