BMW Might Put Its 31-Inch Theater Screen in an SUV
Theater Screen Coming To More Models?
BMW currently makes one of the most luxurious back seats in the business, found in the latest 7 Series. This executive sedan features an available reclining position with an ottoman on the passenger side, if you equip the Executive Lounge specification. There is also the 31.3-inch BMW Theater Screen, which folds down from the Skylounge LED roof and offers video streaming, Zoom calling, and more.
These amenities are all wildly impressive for a car, but BMW has only offered them in a sedan up until now. Speaking with Autoblog, BMW hinted that these more eye-popping features could make their way into an SUV, specifically the company's largest model, the X7.
A More Luxurious X7
"You have to think about the interpretation of something like [the theater screen] and how it would fit in the vehicle," said Michael Keller, Vice President Product Management Americas for BMW Group US. "There is a new X7 coming. So perhaps you could do something like that eventually."
Keller explained how the X7's dimensions and functionality are different than the 7 Series, so a rear screen may not be exactly 31.3 inches in such a vehicle.
Competing With Maybach And Range Rover
BMW already competes with rivals like Mercedes-AMG in terms of SUV performance, but as we've mentioned above, it's been hesitant to go all-in on an executive four-seater in this segment. The BMW XM has a spacious back seat, bundling the wheelbase of the X7 in the form factor of a five-seater, but it lacks the amenities found in the 7 Series.
If the next-generation X7 does gain features like the Executive Lounge specification and BMW Theater Screen, it would be a more compelling rival for the Lexus LX Ultra Luxury, Mercedes-Maybach GLS, and Range Rover Long Wheelbase.
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This story was originally published April 24, 2026 at 12:44 PM.