Bethany Clough

Startup encourages travelers to ditch luggage, embrace delivery

Startup company Dressidy mails new clothing to women traveling for vacation or business so they can only carry a carry-on. They can buy clothing they like.
Startup company Dressidy mails new clothing to women traveling for vacation or business so they can only carry a carry-on. They can buy clothing they like. Special to The Bee

What started as a class project has turned into a startup company focusing on fashion and travel.

Dressidy is the brainchild of Javier Mata and his classmate Rana Al Momani, who met at Fresno Pacific. Now they’re seeking funding to get the service up and running. It mails new clothes to women who are traveling.

The clothes are delivered to the hotel before the travelers get there so they can fly to their business trip or vacation with just a carry-on. They can return the clothes at the end of the trip or buy items they want to keep.

The idea is a twist on popular clothing subscription services like Stitch Fix that mail boxes of clothes to customers to try on and keep if they like.

The Dressidy duo have started a fundraising campaign at Indiegogo.com. They hope to raise $50,000 in the next two months.

The idea was inspired by Mata and Al Momani, who were in the master of business administration program together. (Both live in Fresno and are international students. Mata is from Guatamala, Al Momani is from Jordan.)

Mata says he realized during business trips that “This is such a hassle to have to pack and check luggage and go through all that.”

When and if the idea gets up and running, it will work like this: Travelers go to the website and pick the season they’ll be traveling in. They’ll pick from four days worth of clothes for $69, seven days for $79 or 10 days for $119.

Women can select the clothes themselves online or chat online with a stylist who will help.

The clothing is mid-range – not high-end, not cheap – and the dressy clothing leans toward professional.

The clothes are delivered to the hotel in a Dressidy box. When customers are done with the clothes, they put them back in the box and Dressidy arranges for the pickup. The box can be left at the hotel if the UPS or other delivery driver can’t make it before the customers leave. Returned clothing is laundered and reused.

Customers have the option to buy clothes they like.

“Whatever you fall in love with, you can purchase and keep,” Mata says.

Bethany Clough: 559-441-6431, @BethanyClough

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