Bethany Clough

Retail Therapy: DSW, Torrid, Ross among changes, new places to shop

The new DSW – short for Designer Shoe Warehouse – in Visalia carries men’s and women’s shoes – from running shoes to trendy boots. Fresno’s DSW shoe store, pictured here, opened in 2012.
The new DSW – short for Designer Shoe Warehouse – in Visalia carries men’s and women’s shoes – from running shoes to trendy boots. Fresno’s DSW shoe store, pictured here, opened in 2012. Fresno Bee Staff Photo

From changes at Target and Fashion Fair to shoe store news, there’s lots going on in the local shopping scene.

First, you may have noticed that Target stores are getting self-checkout lanes. Both Clovis stores have them, along with the River Park store in Fresno. Next week, stores in Fresno at Shaw and Marks avenues and at First Street and Shields Avenue will get them.

The lanes should give people who just stopped in to get a loaf of bread a faster option than getting stuck behind people with carts piled high with their weekly shopping. The changes were requested by customers, the company said.


Visalia’s first DSW shoe store opened March 10. The store is at 3725 S. Mooney Blvd. at the Gateway Plaza Shopping Center.

DSW is short for designer shoe warehouse. The store carries 15,000 pairs of shoes for men and women. They range from comfort brands to designer heels – along with sneakers, running shoes, boots, sandals and boat shoes. It also carries handbags, jewelry, socks and scarves.

At 10,300 square feet, the store is a smaller-than-average DSW and smaller than the Fresno location that opened in 2012 in the Villaggio shopping center.

Fashion Fair

Lots of changes are underway at Fashion Fair mall. The biggest is probably the remodel of the Victoria’s Secret store. The store has shrunk into some cramped quarters during remodeling, with much of it blocked off while work is done. It will take over part of the former Gap store and be a bigger store when it reopens in the fall.

The remodel will grow the store to 14,530 square feet and essentially give it its own PINK store, instead of just a section within the store, says mall marketing manager Brian Malony. PINK is the Victoria’s Secret brand aimed at younger customers that skews more cute than sexy.

Victoria’s Secret didn’t share many details of its plans, but it’s likely the store will look similar to the bold new look of the recently remodeled store at River Park.

Plus-size store Torrid is on the move while the store is remodeled, too. Torrid’s last day in its current location is Sunday, March 13, before it closes down for the next two days.

It will reopen in a temporary space next to the Apple store Wednesday, March 16, and be back in its original spot by May.

Bath & Body Works is also in a temporary location near the food court while the store is remodeled.

The Cathy Jean shoe store has also closed.

Two new businesses coming to the middle of the mall soon: Kevin Jewelers, which will take over the former Rogers Jewelers space, and Green Crush, a smoothie and juice bar.

Several other deals are in the works, including two businesses that are new to the Fresno area, says Malony, who did not name them.

The newcomers and the renovations are a good sign, he says.

“Fashion Fair is incredibly healthy with steadily growing sales month after month and … still looking to bring new and exciting options to the Fresno/Central Valley consumer,” he says.


The new Ross Dress for Less store in the Trading Post shopping center at Clovis and Herndon avenues is open, along with Sprouts Farmers Market.

Being new, the Ross store is probably the neatest and most organized Ross store around.

For the most part, it looks like any other Ross, with its huge selection of clothing. However, the shoes are closer to the door with low shelves that make it feel less claustrophobic than a typical Ross shoe department.

There is also a bath and body section near the front of the store and a garden section selling hoses, wind chimes and small shovels.

Some other differences: The fitting room attendant hands out “cart in use” signs to hang on customers’ carts while they’re trying on clothes so someone doesn’t walk off with their cart.

The jewelry and watch counter has a deli-style take-a-number ticket dispenser for items locked under the glass.

Dollar General

Discounter Dollar General is working on a store in Easton. It will open at 5385 S. Elm Ave. and is expected to open sometime this summer.

Bethany Clough: 559-441-6431, @BethanyClough