Bethany Clough

Retail Therapy: HomeGoods, Kirkland’s home decor stores take on Valley

Decorative orbs for sale at Kirkland’s.
Decorative orbs for sale at Kirkland’s. SPECIAL TO THE BEE

Kirkland’s opens its newest Fresno home decor store later this week and shortly after that, Visalia will get its first HomeGoods.

It’s a chain store home decor galore moment.

Kirkland’s opens in The Marketplace at El Paseo near Highway 99 and Herndon Avenue at 9 a.m. Saturday, Nov. 7. HomeGoods opens at 8 a.m., Sunday, Nov. 15, at 3751 S. Mooney Blvd. at Caldwell Avenue in Visalia.

The stores are similar, but there are differences – only one will sell you a 3-foot-tall zebra statue for your living room, for example. And unlike other retailers, the two stores are often found in the same shopping centers in the Valley despite being competitors.

Visalia already has a Kirkland’s on Mooney Boulevard a few steps away from where the HomeGoods is opening. And the city has long had a leg up on Fresno with its Hobby Lobby store and its healthy home decor department. (For those of you chomping at the bit for Fresno to get a Hobby Lobby, it’s coming. It’s not built yet, but is scheduled to open on north Blackstone Avenue in spring 2016.)

HomeGoods though, will be new to many Visalians. Basically, Kirkland’s and HomeGoods are both where you go to get all the trendy and cute stuff to decorate your walls or table, along with small furniture, lamps, mirrors – and any type of Santa or other holiday decor you can imagine. Gifts, too.

HomeGoods is bigger, of course – about 3.5 times bigger than Kirkland’s. And HomeGoods is part of the company that owns T.J. Maxx and Marshalls.

Kirkland’s is a separate company that has no relation to the Kirkland Signature brand at Costco.

Kirkland’s also tends to have a little bit of a more mature look. You’re more likely to find Thomas Kinkade-like paintings of horse-drawn sleighs and country-themed ceramic chickens at Kirkland’s.

At HomeGoods, products can skew a little more playful. Last week, there was a giant version of a reindeer cookie cutter several feet tall in the north Fresno store – and of course, the $149 zebra statue mentioned earlier.

And with more space, HomeGoods has a broader selection of certain departments: Kids, rugs, bedding, kitchenware, food gifts, furniture, etc.

With so much stuff and being a low-price retailer, that sometimes means customers need to do a little digging through some clutter like they would at a T.J. Maxx or Marshalls.

Competing stores often don’t like to be in the same shopping centers. They even can have clauses in their leases saying a store in the same category can’t be in the same center.

But that’s not the case with HomeGoods and Kirkland’s, which both have stores in the Villaggio shopping center in north Fresno and the Clovis Crossing Regional Shopping Center at Herndon and Clovis avenues. (No word yet on whether HomeGoods would ever open at El Paseo near the new Kirkland’s, but that shopping center still has more construction coming.)

The thinking here is that they benefit from each other.

Bethany Clough: 559-441-6431, @BethanyClough