Bethany Clough

Retail Therapy: Halloween stores opening, Caitlyn Jenner costume inspiring controversy

SPIRIT Halloween stores plan to stock a costume modeled after Caitlyn Jenner’s “Vanity Fair” cover beginning in late September. The costume includes a corset, matching shorts and a wig for $49.99. The wig can also be purchased separately for $16.99.
SPIRIT Halloween stores plan to stock a costume modeled after Caitlyn Jenner’s “Vanity Fair” cover beginning in late September. The costume includes a corset, matching shorts and a wig for $49.99. The wig can also be purchased separately for $16.99.

Ready or not, Halloween shopping season is here.

And we probably already know what the most talked about costume is going to be: Caitlyn Jenner.

Yes, it seems early to be talking about Halloween. But the SPIRIT Halloween store at 780 W. Shaw Ave., at Willow Avenue in Clovis, is already open. Another at 1029 E. Shaw Ave. across from Fashion Fair mall is scheduled to open Saturday, Sept. 5. Yet another in the former Fresh & Easy space at Shaw and West avenues will open in mid-September.

In addition to mobster and sexy pirate costumes, the store carries costumes inspired by pop culture. This year, the Clovis store has a big display of Disney’s Descendants costumes, based on the movie about the children of Disney villains.

The stores don’t have the Caitlyn Jenner costume yet, but are expected to by late September.

The costume is modeled after the athlete and transgender woman’s picture on the cover of Vanity Fair. It costs $49.99 and includes the ivory corset, matching shorts and a wig. The wig can also be purchased separately for $16.99.

The controversy about it has already started.

A “Stop Exploiting Caitlyn Jenner with a Transphobic Costume” petition on Change.com has more 15,000 signatures and demands the company stop producing and selling the costume. At a time when transgender people are being murdered and facing lack of access to health care, “people will purchase it to make fun of her and our community,” it says.

The people at SPIRIT Halloween see things differently.

“At SPIRIT Halloween, we create a wide range of costumes that are often based on celebrities, public figures, heroes and superheroes,” says Lisa Barr, Senior Director of Marketing and Creative in a news release. “Caitlyn Jenner is all of the above and our exclusive Caitlyn-inspired costume reflects just that.”

Two years ago, the retailer raised eyebrows with its “twerkin’ teddy” costume modeled after an outfit singer Miley Cyrus wore during an awards show performance.

Lids

Hat store Lids has opened at the Tulare Outlets. The store sells college and professional sports team-themed hats and clothing.

The store opened Aug. 28.

Bethany Clough: 559-441-6431, @BethanyClough

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