Inside Look is a Fresno Bee series where we take readers behind the scenes at restaurants, new businesses, local landmarks and news stories.
El Super opened its second grocery store in Fresno Wednesday, introducing its Latin American supermarket to the central part of the city.
The store is in the former Sears just north of Manchester Center near Blackstone and Shields avenues.
The supermarket has a bakery carrying pan dulce, a tortillería making fresh tortillas, meat and seafood departments, and more — including a quick-service restaurant.
For years, Fresno has had an El Super in southeast Fresno, at Tulare Avenue and First Street.
The new El Super by Manchester will employ about 140 people. Regular store hours are 7 a.m.-11 p.m. daily.
It’s the 70th store under that name, with locations in California, New Mexico, Nevada, Arizona and Texas.
Its parent company, Chedraui USA, owns more than 380 grocery stores, including El Super, Fiesta Mart and Smart & Final supermarkets.
Shoppers come and go at the new El Super supermarket during its grand opening on the north end of Manchester Center in Fresno on Wednesday, June 25, 2025. CRAIG KOHLRUSS ckohlruss@fresnobee.com
An employee passes out empanadas to shoppers during the grand opening of the new El Super supermarket on the north end of Manchester Center in Fresno on Wednesday, June 25, 2025. CRAIG KOHLRUSS ckohlruss@fresnobee.com
Fresh fish is displayed at the seafood counter at the new El Super supermarket on the north end of Manchester Center in Fresno on Wednesday, June 25, 2025. CRAIG KOHLRUSS ckohlruss@fresnobee.com
Mariachis entertain shoppers in the produce section during the grand opening of the new El Super supermarket on the north end of Manchester Center in Fresno on Wednesday, June 25, 2025. CRAIG KOHLRUSS ckohlruss@fresnobee.com
Shoppers get assistance at the meat counter at the new El Super supermarket on the north end of Manchester Center in Fresno on Wednesday, June 25, 2025. CRAIG KOHLRUSS ckohlruss@fresnobee.com
Paletas are displayed in a case at the new El Super supermarket on the north end of Manchester Center in Fresno on Wednesday, June 25, 2025. CRAIG KOHLRUSS ckohlruss@fresnobee.com
Shoppers check out the hot food offerings in the Pepe’s Kitchen area of the new El Super supermarket on the north end of Manchester Center in Fresno on Wednesday, June 25, 2025. CRAIG KOHLRUSS ckohlruss@fresnobee.com
Shoppers go through the produce section of the new El Super supermarket on the north end of Manchester Center in Fresno on Wednesday, June 25, 2025. CRAIG KOHLRUSS ckohlruss@fresnobee.com
This story was originally published June 25, 2025 at 2:23 PM.
Bethany Clough covers restaurants and retail for The Fresno Bee. A reporter for more than 20 years, she now works to answer readers’ questions about business openings, closings and other business news. She has a degree in journalism from Syracuse University and her last name is pronounced Cluff.
