Bethany Clough

New market sells flowers from several local farms in downtown Fresno, Clovis

Danielle Fischer has a vision.

A family meets up with friends and heads to downtown Fresno for a flower market on Saturday mornings. They buy a bouquet of dahlias and a vase to put it in, maybe some coffee and breakfast crepes as they stroll through a newly renovated historic building.

And then they find something else to do downtown while they’re there.

That vision is now a reality, with the launch of the Flower Market.

“It’s more than just a ‘come out and shop and go,’” Fischer said. “It’s like a gathering and a botanical experience.”

Owner Danielle Fischer stands at the first Flower Market event, held inside the Sun Stereo Warehouse in downtown Fresno’s Brewery District Saturday morning, March 18, 2023. Fischer said the Sun Stereo Warehouse location will be the hub for the market, held now through October, with additional locations including Clovis and Merced offered later.
Owner Danielle Fischer stands at the first Flower Market event, held inside the Sun Stereo Warehouse in downtown Fresno’s Brewery District Saturday morning, March 18, 2023. Fischer said the Sun Stereo Warehouse location will be the hub for the market, held now through October, with additional locations including Clovis and Merced offered later. ERIC PAUL ZAMORA ezamora@fresnobee.com

The first downtown Fresno Flower Market was last Saturday and the event will continue from 8 a.m. to noon every Saturday through Oct. 14 inside the Sun Stereo Warehouse building at 736 Fulton St.

The Clovis version of the event continues, from 8 a.m. to 10 a.m. the first Thursday of the month at On The Edge coffee shop at 412 Pollasky Ave. in Old Town Clovis. It runs from April to October.

The Fresno Flower Market event will have a variety of products for sale: cut flower bouquets, build-your-own bouquets, hanging pre-planted flower baskets, and six packs of starter plants to grow at home.

“The most popular was building their own bouquet, going and talking to this grower about their fragrant greenery, or getting their dahlias from this grower,” Fischer said of past pop-up events.

Three to six vendors will rotate through events, including growers such as Sweet Acres Flower Farm and Blooms on Lincoln Ave in Fresno, Sweet Thistle Farms in Clovis, Fleurie Flower Studio, Solace Lavender Farm in Kerman and Silver Frog Flowers in Kingsburg.

Fischer’s business selling edible flowers, Magnolia’s Yarden, will be there too, along with Belmont Nursery and other vendors.

Mini’s Crepe Cafe will sell coffee and crepes at each event.

Various workshops and demonstrations are in the works, too.

Customers shop at the first Flower Market, held inside the Sun Stereo Warehouse in downtown Fresno’s Brewery District Saturday, March 18, 2023. Owner Danielle Fischer said fresh cut specialty flowers, edible flowers and potted flowers from Central Valley growers are featured.
Customers shop at the first Flower Market, held inside the Sun Stereo Warehouse in downtown Fresno’s Brewery District Saturday, March 18, 2023. Owner Danielle Fischer said fresh cut specialty flowers, edible flowers and potted flowers from Central Valley growers are featured. ERIC PAUL ZAMORA ezamora@fresnobee.com

Fresno County flower farms

The Fresno area has had an influx of new flower farms in recent years. Many have gained followings on Instagram and sell at roadside stands on their properties.

But they’re usually in rural areas.

“It’s a hike for people to have to go out there, so bring the flowers to one spot and make it accessible to wholesale and resale shopper,” Fischer said.

The flower market could help them grow their businesses, she said.

And maybe after, they’ll hit up some other downtown businesses.

During a test run, a pop-up event last summer at the T.W. Patterson building, that’s exactly what happened, she said.

“People came out with their friends,” she said. “There were multiple families that came out for something to do together. Then they went for stroll downtown.”

Fresh cut specialty flowers sold by local Central Valley growers were the feature at the first Flower Market, held inside the Sun Stereo Warehouse in downtown Fresno’s Brewery District Saturday, March 18, 2023.
Fresh cut specialty flowers sold by local Central Valley growers were the feature at the first Flower Market, held inside the Sun Stereo Warehouse in downtown Fresno’s Brewery District Saturday, March 18, 2023. ERIC PAUL ZAMORA ezamora@fresnobee.com
Fresh cut specialty flowers sold by local Central Valley growers were the feature at the first Flower Market, held inside the Sun Stereo Warehouse in downtown Fresno’s Brewery District Saturday, March 18, 2023.
Fresh cut specialty flowers sold by local Central Valley growers were the feature at the first Flower Market, held inside the Sun Stereo Warehouse in downtown Fresno’s Brewery District Saturday, March 18, 2023. ERIC PAUL ZAMORA ezamora@fresnobee.com
hannaH Poitras of hannaH Honey’s Flowers, left, and Mattie Avila, right, sell a bouquet of lowers to a customer at the first Flower Market, held inside the Sun Stereo Warehouse in downtown Fresno’s Brewery District Saturday, March 18, 2023.
hannaH Poitras of hannaH Honey’s Flowers, left, and Mattie Avila, right, sell a bouquet of lowers to a customer at the first Flower Market, held inside the Sun Stereo Warehouse in downtown Fresno’s Brewery District Saturday, March 18, 2023. ERIC PAUL ZAMORA ezamora@fresnobee.com

This story was originally published March 23, 2023 at 1:25 PM.

Follow More of Our Reporting on Fresno Bee: What You’re Reading on Instagram

Bethany Clough
The Fresno Bee
Bethany Clough covers restaurants and retail for The Fresno Bee. A reporter for more than 20 years, she now works to answer readers’ questions about business openings, closings and other business news. She has a degree in journalism from Syracuse University and her last name is pronounced Cluff.
Get unlimited digital access
#ReadLocal

Try 1 month for $1

CLAIM OFFER