Bethany Clough

Sneak peek: Haron Jaguar’s Super Bowl commercial is advertising downtown Fresno – and cars

See preview for Haron Jaguar’s Fresno-centric Super Bowl commercial

A preview of Haron Jaguar’s 2019 Super Bowl commercial advertises for Fresno, California.
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A preview of Haron Jaguar’s 2019 Super Bowl commercial advertises for Fresno, California.

Haron Jaguar Land Rover’s new commercial is as much about Fresno as it is about selling luxury cars.

The downtown dealership released a sneak peek of a commercial it will air during the Super Bowl.

It is slick.

It’s shot almost entirely in downtown Fresno, with a few scenes of farmers in fields and nearby national parks. The footage includes several scenes from the newly-reopened Fulton Street.

It features the new dealership that the company built on Ventura Street, and by extension, the company’s choice to stay downtown and build its new glass-fronted building instead of moving north.

“This isn’t L.A. or San Francisco, this is Fresno and there’s a lot to be proud of,” said Randy Haron.

“So the next time somebody asks you where you’re from, tell ‘em, ‘I’m Fresno Proud,” Haron adds. 

The commercial ends with the #FresnoProud and “the story continues Super Bowl Sunday 2019.”

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