Bethany Clough

Retail Therapy: Local furniture painting business is DIY central

• 3 Oaks Studio now has stores in Fresno, Clovis and Paso Robles.



• • • 3 Oaks Studio sells paint for furniture, custom-made furniture and decor.



• Lilly Pulitzer for Target debuts April 19 at all Target stores.



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3 Oaks Studio is riding the do-it-yourself trend straight into its third store.

The business sells paint specially designed for upgrading old furniture. It also carries decor items and custom-made furniture and holds workshops to help people with their projects.

3 Oaks started in Clovis years ago and now has a shop at 481 Pollasky Ave. in Old Town. It took over a shop in Paso Robles in October and opened its Fresno store a few weeks ago.

The Fresno 3 Oaks is in the Pavilion West shopping center at the southwest corner of Bullard and West next to Bouquet of Fruits. The business has taken off ever since owner Vicki Shoemaker started selling Annie Sloan Chalk Paint.

“The DIY world has gone crazy for chalk paint,” she says.

Its got nothing to do with chalkboard paint, but the Annie Sloan brand is paint that has a matte, chalky look. Its main selling point is that it can be applied with zero priming or sanding. You can see a video of Shoemaker painting at chair at www.fresnobee.com.

The store also carries finishes that give a crackle or metallic look and “Java Gel,” a gel stain that’s popular on Pinterest.com.

There are also decorative papers for lining drawers or decoupaging onto furniture. They come in prints ranging from vintage-looking postcard prints to the periodic table.

Since customers revamping chairs, dressers and other projects sometimes need a little help, 3 Oaks hosts several workshops in the store. The full list is available online at www.3OaksStudio.com and includes “BYOP” — bring your own project — every Wednesday from 11 a.m. to 4 p.m. for $75. Customers bring in a small piece of furniture to work on get help from employees, with 3 Oaks providing the paint and tools.

It also sells colorful knobs and wooden embellishments that can be added to furniture.

“We are basically turning in to DIY central,” Shoemaker says.

And there’s items for sale that don’t involve paint too, including decorative metal roosters and butterflies made from old chairs and metal bands from wine barrels that “fly off the wall, literally,” Shoemaker says.

Customers can also buy made to order furniture through the shop that’s made by a local person who turns repurposed wood into tables, benches, head boards and more.

Details: The Fresno store is at 2017 W. Bullard Ave., (559) 765-6050. Hours: 10:30 a.m. to 6 p.m. Tuesday through Friday, 10 a.m. to 4 p.m. Saturday.

Lilly Pulitzer

The bright green, pink and yellow of the Lilly Pulitzer line of clothing will be splashed across area Target stores starting April 19.

The Lilly Pulitzer for Target line is part of the retailer’s partnership with designers that bring affordable designer clothing to average shoppers.

Some of the partnerships have inspired people line up on the morning of the release and this one probably will too, according to a Target employee. Lilly Pulitzer is probably among the more well known partnerships. Fresno once had a store that featured the clothing, Palm Chic in Fig Garden.

The collection will be available when stores open at 8 a.m. (and if you don’t want to deal with crowds, avoid the River Park store).

The 250-piece collection features women’s and girls’ clothing, accessories and shoes, including plus sizes for women and girls, and toddler girls sizes. It also includes home decor, outdoor entertaining items, dishes and beach gear.

And it’s all about color: Bright blue and purple bikinis, orange and pink giraffe dresses for girls, multi-colored cocktail glasses and pink and green patio umbrellas.

The brand was founded by a Palm Beach socialite who created the bright designs to mask juice spills she got when juicing oranges from her husband’s citrus grove at a juice stand.

The Target collection includes 15 prints created just for this collection. You can see the entire collection on Target’s website.

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