Food & Drink

Fast-food restaurants waging wiener war

Checkers and Rally’s are raging a “weiner war” on Burger King after the chain added hot dogs to its menu. In response, Checkers and Rally’s, whose hot dog is pictured here, are selling their hot dogs at 79 cents.
Checkers and Rally’s are raging a “weiner war” on Burger King after the chain added hot dogs to its menu. In response, Checkers and Rally’s, whose hot dog is pictured here, are selling their hot dogs at 79 cents. SPECIAL TO THE BEE

A wiener war is being waged among fast-food restaurants.

The hot dog hostilities started last month when Burger King announced that it would begin selling, year round, hot dogs that are flame-grilled in the same manner as its Whopper.

Burger King boldly claimed that the menu addition meant it “will serve hot dogs in more restaurants than any other restaurant chain in the U.S.”

The classic dog costs $1.99 and a chili cheese dog is selling for $2.39.

But the battle of the beef ignited when Checkers and Rally’s restaurants declared all-out war on Burger King, noting that they have sold hot dogs for 30 years.

The restaurants ran a full-page ad in USA Today declaring in giant red type: “Hey Burger King, It’s time to compare wieners.”

As part of this wiener war, Checkers and Rally’s restaurants around town are selling their hot dogs for 79 cents.

The deliberately playful and provocative ad included the line, “So as BK prepares to show their wiener in public for the very first time, we at Checkers & Rally’s are thrilled to offer our delicious dog for less than half the price.”

Jersey Mike’s fundraising

Jersey Mike’s Subs in the Fresno area are raising money throughout the month of March for Operation Gratitude.

The Southern California-based charity sends more than 150,000 care packages a year to military members deployed overseas, veterans, first responders and new recruits. The packages contain snacks, entertainment, hygiene items and handmade items.

Jersey Mike’s customers can donate to the cause throughout March by dropping money in a canister. They can also donate via check or credit card, or hand $1, $3, or $5 slips to the cashier to add the donation to their bill.

On Wednesday, March 30, the sub shop will donate 100 percent of its sales to the charity.

Last year’s month of giving raised $3 million for 150 different charities.

Bethany Clough: 559-441-6431, @BethanyClough

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