Grillo's Pickles' Latest Collab Is as Unexpected as It Gets
If there's one brand that's fully embraced chaos, in the best way possible, it's Grillo's Pickles. The cult-favorite pickle company has made a habit of leaning into offbeat, social media-friendly collaborations that feel tailor-made for group chats and TikTok feeds.
From teaming up with Pabst Blue Ribbon on a surprisingly drinkable pickle beer to dropping merch and limited-edition products that blur the line between novelty and genuinely craveable, Grillo's has carved out a niche that's equal parts strange and wildly appealing.
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That strategy is paying off. As the pickle craze continues to ripple across food culture, Grillo's has positioned itself right at the center of it, playing both instigator and ringmaster. But just when it seemed like the brand had exhausted its bag of tricks, it's stepping outside the snack aisle entirely and into a category no one saw coming.
Grillo's Pickles x Burt's Bees Might Be the Strangest Collab of the Year
Enter its latest collaboration with Burt's Bees, a partnership that somehow makes perfect sense once you get past the initial double-take. The two brands have teamed up to launch a limited-edition Fresh Cucumber Dill Moisturizing Lip Balm-a product that blends Grillo's signature dill pickle flavor profile with Burt's Bees' iconic lip balm.
The balm, which debuted exclusively at Walmart on April 22, leans into both brands' identities. It delivers a crisp cucumber-forward taste layered with a hit of dill and a faint touch of melon sweetness, striking a balance between novelty and something you might actually reach for daily. In other words, it's a fresh, garden-inspired twist on classic lip care.
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Packaging-wise, the collab doesn't hold back either. The tube features Grillo's recognizable pickle mascot, Sam Sam, giving it the kind of shelf presence that practically begs to be posted online. It's a clear nod to the social media moment this product is designed to capture.
The launch taps into a growing wave of food-inspired beauty-think flavors and scents that borrow from the pantry rather than the perfume counter. Combined with the internet's ongoing obsession with all things pickle, it's a savvy crossover that feels both playful and well-timed.
Not surprisingly, the launch is bringing surprise and delight to pickle lovers everywhere. "We can't wait to relish this new flavor!" said one Instagram follower. "I need this in my life!!!" and "This one's for the pickle girls," exclaimed two more.
Will pickle lip balm become a daily essential? Maybe not for everyone. But as far as unexpected collaborations go, this one manages to be equal parts weird, wearable and very on-brand.
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This story was originally published April 27, 2026 at 8:15 AM.