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Moschino names Loris Messina and Simone Rizzo as creative directors

By Reuters Reuters

Updated June 21, 2026 3:58 AM

Models present creations from the Moschino Fall/Winter 2025/2026 collection during Fashion Week in Milan, Italy, February 28, 2025. REUTERS/Claudia Greco Claudia Greco Reuters

Italian fashion brand Moschino has appointed Loris Messina and Simone Rizzo as creative directors effective immediately, replacing Adrian Appiolaza, parent company Aeffe said on Sunday.

Here are a few more details:

• Messina and Rizzo's debut for Moschino will be unveiled during Milan Fashion Week in September.

• The duo exited Sunnei, a brand they founded in 2014, in September last year.

• Adrian Appiolaza, who had been hired in 2024 as creative director of the Italian luxury brand, left the company on Friday, according to Aeffe.

• "Loris Messina and Simone Rizzo possess the qualities required to embrace this challenge: a contemporary creative vision, a deep cultural sensibility and the ability to develop relevant and distinctive creative languages," Aeffe's executive chairman Massimo Ferretti said.

(Reporting by Chandni Shah in Bengaluru, Editing by Louise Heavens)

Loris Messina sits on the shoulders of Simone Rizzo as they pose in front of Moschino headquarters on Via San Gregorio in Milan, Italy, in this undated handout picture. Messina and Rizzo have been appointed creative directors of Moschino. Dario Catellani/Moschino/Handout via REUTERS DARIO CATELLANI/MOSCHINO Reuters

Copyright Reuters or USA Today Network via Reuters Connect

This story was originally published June 21, 2026 at 3:50 AM.

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