Coca-Cola Is Hiding Panini World Cup Stickers on Bottles - Here's How to Find Yours
If you're a dedicated Panini sticker collector every World Cup, or if you're keen to join in on the great fan tradition, Coca-Cola have made the hobby a little easier for this year's tournament.
"For the first time in North America, Panini FIFA World Cup stickers – long regarded as a pre-tournament ritual for football fans around the globe – will be available through select Coca‑Cola and Coca‑Cola Zero Sugar 20-oz bottles," a press announcement from The Coca-Cola Company (U.S.) reads. "The collaboration offers a new, tangible way for fans across the U.S. and Canada to experience this beloved tradition and connect with the world's game in the lead-up to the largest FIFA World Cup in history."
More than a billion stickers will be available, hidden beneath the labels of participating bottles, as part of a collaboration that began this April and will run until July 31, 2026.
Coca-Cola's Panini sticker collection will feature 12 soccer stars from across the world, including:
- Alphonso Davies - Canada
- Antonee Robinson - USA
- Edson Álvarez - Mexico
- Gabriel Magalhães - Brazil
- Harry Kane - England
- Jefferson Lerma - Colombia
- Joshua Kimmich - Germany
- Lamine Yamal - Spain
- Lautaro Martínez - Argentina
- Santiago Giménez - Mexico
- Virgil van Dijk – Netherlands
- Weston McKennie – USA
These Coca‑Cola x Panini stickers can be collected and swapped, as well as placed within a dedicated page within the official Panini FIFA World Cup 2026 sticker album, according to the press release. Additionally, by scanning the stickers on the Panini Digital App, fans can also build a digital sticker album to share online.
The new collab will mark the first time the Panini x Coca-Cola sticker collection has been available in the United States, as part of the companies' celebration of the 2026 World Cup, hosted across 16 cities in Canada, Mexico, and the United States. The championship games will kick off on Thursday, June 11, with the Mexico vs. South Africa game, taking place in Mexico City. The following day, Team USA's debut, against Paraguay, will feature its own opening ceremony at Los Angeles Stadium, featuring performances by Katy Perry, Future,Anitta, LISA, Rema, and Tyla,
This story was originally published by Men's Journal on May 28, 2026, where it first appeared in the News section. Add Men's Journal as a Preferred Source by clicking here.
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This story was originally published May 28, 2026 at 3:54 PM.