Popular Running Shoe Brand On Drops Epic Collaboration with Grocery/Lifestyle Store
In a world where Nike, Adidas, and Under Armour own a large market share of athletic apparel, Swiss company On has done a remarkable job of carving a space of its own among the competition. With a commitment "to ignite the human spirit through movement," On has delivered remarkable products to its customers, including premium running shoes.
Fast forward to May 21, and the company is announcing a multi-year collaboration with premium grocer/lifestyle business, Erewhon. The latter finds its roots in the Greater Los Angeles area and believes "filling our bodies with the best the earth has to offer, we can become our best selves."
Having said all of that, the relationship between the companies seems rather serendipitous. So what do On and Erewhon have in the works?
On Announces the Erewhon Run Collection & Co-Branded Juices
As part of their partnership, On and Erewhon are releasing a number of new initiatives and products. Case in point, the new run collection, dropping on May 28, at On stores and available on the On website. Per On's press statement:
"The curated run collection combines On's performance innovation with Erewhon's uncompromising quality and standards. Neutral tones are paired with vibrant orange accents inspired by Erewhon's in-store palette and organic fresh produce displays. Key styles include the Cloudsurfer Max shoe in black and white, alongside an assortment of apparel, including the Run T-shirt, Performance 2-in-1 Short, Performance Bra, Performance Tight, as well as the Club Premium T-shirt and Club Premium Hoodie."
In addition to the athletic wear, the collaboration is yielding a line of co-branded juices that are designed to "promote hydration and muscle recovery, combining mineral-rich golden sea moss and liquid magnesium with turmeric and organic orange juice for a natural source of vitamin C." The juices can be purchased at the Erewhon locations.
You Can Join the On x Erewhon Wellness Club
With new run apparel and recovery drinks, it's fitting that the companies also launch the On x Erewhon Wellness Club. Kicking off this May, the community initiative taps into Erewhon's wellness audience and hosts a series of running, training, and recovery events throughout LA.
So, are you ready for the On and Erewhon effect?
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This story was originally published by Men's Journal on May 22, 2026, where it first appeared in the News section. Add Men's Journal as a Preferred Source by clicking here.
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This story was originally published May 21, 2026 at 5:01 PM.