Fresno Beehive

Plan your weekend: Michelada Rumble, Sudz in the City, Gloria Trevi, Cheech and Chong ...

The popularity of the Michelada Rumble tracks like this: the first event, held at Santa Anita Park in Southern California in 2016, drew a couple thousand people.

Six months later, 11,000 people showed for round two. Since then, the rumble expanded into a series of six annual events at venues in Southern California, Pheonix and the Central Valley.

The Fresno Michelada Rumble happens noon to 5 p.m. Saturday at the Regional Sports Complex. Tickets are $30 the day of the event. The Rumble features samples of more than a dozen Micheladas plus Luche Libre wrestling, Folklorico dancers, a car show and music from Baby Bash, Trish Toledo and Karol Pasadas doing a tribute to Selena.

“It’s beautiful to be able to exhibit and show my culture, and for everybody to have a great time,” says Steven “Super Steve” Flores, who created the rumble while working as a DJ at radio station KROCK in Los Angeles.

For the uninitiated, a Michelada is Mexican drink made from beer, tomato juice and spices – you can think of it as a blue-collar Bloody Mary,

The most basic Michelada, the kind Flores drinks, is beer and lime and Michelada mix (there are plenty to choose from, Flores says), plus some Tabasco or Tapatio.

“I like mine simple and spicy,” he says.

Of course, the Michelada Rumble isn’t known for being basic.

This is a competition, after all, and the vendors are known to go all out. There are vegan-friendly Micheladas and those with cucumber and mango flavors. Adding shrimp on the rim of the glass in pretty common, but Flores has seen ceviche added to the mix. Also, gummy bears.. One company serves its Micheladas in cored-out pineapples (with ceviche, obviously). Another serves it frozen like a Popsicle. You just let it melt in the cup.

One company tops the drink with a whole nacho plate.

“It’s almost sometimes a meal in itself,” Flores says.

That more-is-better trend has actually carried beyond the Rumble and into Mexico, where the bartenders now want to know if you want it like they make it “or do you want it like you make it in California,” Flores says.

Details: Noon Saturday. Fresno Regional Sports Complex, 1707 W Jensen Ave. $20 in advance. $30 day of event, $40 VIP.

Other noteworthy events

Taste of Riverpark patio party, 5 p.m. Saturday. Via del Rio street, near Yoshino’s. $20-$30 presale, $40 day of event. 559-437-4855,

Sudz in the City, 2 p.m. Saturday. Old Town Clovis. $30.

Boots in the Park, 5 p.m. Friday. Rotary Amphitheater, Woodward Park. $29-$249.

Gloria Trevi, 8 p.m. Friday. Save Mart Center. $39.95-$349.95. 559-278-3400,

The Bronx Wanderers, 7 p.m. Saturday. Tower Theatre, 815 E. Olive Ave. $54.50-$64.50. 559-485-9050,

Chicano Family Festival, noon Saturday. 3585 N. Blythe Ave. Free. $5 parking. Search event on Facebook.

Cheech and Chong, 7 p.m. Saturday. Visalia Fox Theatre, 300 Main St., Visalia. $55-$70. 559-625-1369,

Related stories from Fresno Bee

Joshua Tehee covers breaking news for The Fresno Bee, with a focus on entertainment and a heavy emphasis on the Central Valley music scene. You can see him share the area’s top entertainment options Friday mornings on KMPH’s “Great Day” and read more of his work here.