Because 3-D isn’t immersive enough, Regal debuts seat-shaking 4DX theaters in Fresno

Fresno now has its first 4-D movie theater – make that 4DX.

Regal Edwards Fresno opened its 4DX on Friday, according to a news release from the company.

The auditorium is equipped with immersive movie-going tech. Think special effects (to simulate wind, fog, rain and lightning, for example), motion-synchronized seats and a system that pumps in scents (some may remember Smell-O-Vision).

Fresno is one of just three 4DX locations operated by Regal in California, though the company is working to have 85 such theaters in the U.S. over the next several years, according to the release.

The 4DX technology isn’t new.

Worldwide, the theaters have been a thing since 2010. A Rolling Stone writer got a preview of the technology in 2014 and offered some thoughts on the experience: “You may have to relearn how to watch a movie,” for one.

One reviewer recently watched “Avengers: Infinity War,” in 4DX and called it “erm… interesting.” He got punched in the head twice.

Tickets to Fresno’s 4DX theater are available now at slightly more than normal prices. An adult ticket to see “Godzilla: King of the Monsters” (the first movie showing in the format in Fresno) costs $21.98, or $19.78 for a matinee.

This story was originally published May 24, 2019 at 2:33 PM.