Question: After eight years, how does the Taco Truck Throwdown remain one of Fresno's most anticipated cultural happenings, an event so popular it has its own imitators (several of them at this point).
For one, keep people guessing. Last year, for example, the event expanded into two days and brought in a Major League Eating competition and Joey Chestnut, who won $4,000 and ate close to 100 tacos.
Ayala should need no introduction around these parts. The so-called "King of the Accordion" is a legend in the Norteño scene. He closed out The Big Fresno Fair last year and just played the Rainbow Ballroom last month.
DJ Quik is a hip-hop icon. The Compton MC and producer may have been overshadowed by the likes of NWA, but he's the kind of old-school hip-hop act that has many followers in the Valley.
Throwdown purists can still get the ol' taco truck and a ball game on Thursday night.
Ayala and Quik play Friday night, in a lineup that also includes (Fresno's own) 40 Watt Hype, Califas and a DJ set from Kay Rich.
Organizers are also bringing back the World Taco-Eating Championships on Friday.
Also, Lucha Extreme wrestling.
The taco trucks, 30 of them, will be out for both days.
Tickets for both days are on sale now, with a limited number of $20 tickets available for July 20 (they will go up in price). Tickets for July 19 start at $13 and include entrance to the ballgame. The Grizzlies take on the Wackramento, sorry, Sacramento River Cats.