A Popular Drink Mix Brand Just Dropped Two Unexpected New Flavors
Spider-Man is swinging back into theaters-and now he's making his way into the hydration aisle, too.
Liquid I.V. has teamed up with Sony Pictures' upcoming film Spider-Man: Brand New Day for a new collaboration that includes limited-edition packaging, exclusive flavors and even a connection to the movie itself.
The partnership marks the hydration brand's largest entertainment collaboration to date and arrives ahead of the next chapter in Peter Parker's story.
To kick things off, Liquid I.V. has released two Spider-Man: Brand New Day-inspired hydration mixes featuring packaging inspired by the superhero's iconic red-and-blue suit.
The first, Arctic Raspberry, combines sweet raspberry flavor with frosting-like notes and features a bright blue color thanks to spirulina.
The second, Sugar-Free Raspberry Lemonade, blends tart lemon and raspberry flavors for a summery twist on the brand's popular hydration formula.
According to Liquid I.V., the collaboration won't stop at themed products. The company is teasing additional fan experiences and hints that viewers may even spot the brand somewhere in the upcoming film.
While details remain under wraps, the crossover is designed to connect Spider-Man's everyday-hero appeal with the idea of staying prepared for whatever life throws your way.
"At its core, Spider-Man is about rising to meet the moment," Aaron Jones, Liquid I.V.'s Chief Media Officer, said in a statement.
"Through this collaboration, we're showing how our science-backed hydration can help everyday people stay ready."
The limited-edition products are available now through Liquid I.V.'s website, Amazon and select retailers nationwide, including Target, Walmart, CVS, Walgreens, Kroger, Publix and Meijer.
With superhero movie excitement already building around Spider-Man: Brand New Day, the collaboration gives fans another way to celebrate the web-slinger's next adventure long before they step inside a theater.
And if the brand's hints are any indication, there may be more surprises still to come.
Related: World-Famous Ice Cream Company Releases Five New Flavors for the Summer Season
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This story was originally published June 4, 2026 at 5:14 AM.