'Today' Co-Host Jenna Bush Hager Reveals New Show in Big Career Announcement
Today co-anchor Jenna Bush Hager just announced a new show in a major career reveal: a TV pilot at NBC.
On April 30, the former first daughter made a key announcement during the fourth hour of the NBC morning show. Jenna & and Sheinelle's official Instagram account also shared a clip of the moment.
"We have a pilot at NBC, which is really exciting. We've shot it," she told her co-host, Sheinelle Jones. "We'll find out this week, next week, if it's gonna get picked up. It's either called Protection or In the Line of Fire. But Peter Krause, who was in Six Feet Under, [is] starring in it-Hope Davis."
Bush Hager continued, "It's like this kind of really fun Scandal-esque, it has a little bit of a White House twist. So I brought some of that. A little romance. But family drama, which I think we're all kind of desperate for, with some mystery."
Related: Sheinelle Jones Marks Emotional First Since Husband Uche Died: "Can't Stop Crying"
In the comments, Today fans shared their excitement over the possibility of Bush Hager's pilot getting picked up. One Instagram user wrote, "Yay! You go, Jenna! I will be watching!"
Another follower exclaimed, "Can't wait!!!!!!!!!"
Someone else pointed out, "I didn't realize we were missing a family drama until you said it. Last one I can think of was Brothers & Sisters."
A different Instagram user declared, "That sounds great! It has my vote!"
Meanwhile, yet another fan admitted, "You had me at Peter Krause."
Deadline reported on NBC's pilot order, executive produced by Bush Hager, Joshua Safran and Ben Spector, in January. Safran also wrote the script.
"When a U.S. Marshal falls in the line of duty, a seemingly cut-and-dry case turns into a deadly conspiracy as a family of law enforcement agents become the target of a mysterious assassin," a description of the pilot, tentatively titled Protection at that point, read.
It continued, "Bridging personal differences and crossing professional boundaries, the Thornhill family must use the expertise from a lifetime of protecting civilians and politicians to protect one another and bring the killer to justice … even if it means betraying their sworn code."
What do you think of Bush Hager potentially getting an NBC show?
Next: Today Co-host Jenna Bush Hager Breaks Down in Tears Over Daughter Poppy
Copyright 2026 The Arena Group, Inc. All Rights Reserved
This story was originally published May 1, 2026 at 6:23 AM.