Cinnabon's Butterbeer Menu Has a Platform 9¾ Code Harry Potter Fans Will Catch
Three Butterbeers, please, and make one of them a cinnamon roll.
On Thursday, April 23, Cinnabon announced a Harry Potter-inspired Butterbeer menu in partnership with Warner Bros. Discovery. The chain, which has more than 2,400 locations across 48 states, is the first national restaurant in the U.S. to officially join the global Butterbeer Season celebration.
According to the official press release, the Butterbeer-flavored Classic Roll is "frosted with Butterbeer-infused frosting and served in custom Harry Potter-themed packaging." There's also a Butterbeer-flavored Chillatta - a "creamy, blended beverage that combines the delicious Butterbeer flavor with vanilla goodness." Both items are available from May 4 through May 17 at participating Cinnabon and Schlotzsky's locations nationwide.
Butterbeer Cinnabon Rolls?! I'm gonna use my Accio spell to get them directly in my belly!
— Snackolator (@snackolator) April 23, 2026
Dropping May 4th are two new Harry Potter Butterbeer items from @Cinnabon - the classic rolls and a Chillatta.
Butterbeer-flavored Classic Roll: Frosted with Butterbeer-infused frosting… pic.twitter.com/32K4jshWCB
"We are thrilled to be the first US restaurant brand to join Butterbeer Season and bring a touch of wizarding world magic to our bakeries," said Urvi Patel, Cinnabon's Chief Brand Officer, in a statement. "By pairing our signature cinnamon rolls with the nostalgic flavors of Butterbeer, we're giving fans a completely new way to experience the iconic flavor."
Now, about that Easter egg. Cinnabon Rewards members who enter the code "Platform934" in the app starting May 4 will receive $2 off a Butterbeer Bon. The catch: only the first 934 guests to enter the code will get the offer. The number is a nod to Platform 9¾, the hidden gateway to the Hogwarts Express at King's Cross Station. The brand is also running a sweepstakes through May 17, with 10 winners receiving free Classic Rolls for a year.
It didn't take long for reactions to start rolling in.
"Ok Cinnabon I see you," one person wrote on X (formerly Twitter).
"LEVIOSA MY TUSH," another quipped.
"Automatically getting 🔥🔥🔥," chimed in a third.
"Harry Potter collabs should be released during Fall only... thank you for coming to my ted talk," someone else teased.
Others pointed out the timing: the May 4 launch date falls on Star Wars Day, which is already packed this year with IMAX fan events for The Mandalorian & Grogu and the finale of Star Wars: Maul - Shadow Lord on Disney+. "On Star Wars day?" one person wrote, followed by a laughing emoji.
It's not that you are afraid, it's that you are weak.
— Star Wars (@starwars) April 15, 2026
Watch Star Wars: Maul - Shadow Lord streaming only on @DisneyPlus. pic.twitter.com/OGtIBOEncx
Cinnabon has leaned into pop culture tie-ins before. In January 2024, the brand did a Mean Girls collaboration with pink-frosted "On Wednesdays We Wear Pink (Frosting)" rolls to celebrate the movie musical's release. A few months after that, it partnered with WARHEADS for sour candy-topped Bons. The Harry Potter partnership is one of the chain's most high-profile collabs to date.
Butterbeer Season runs through May 31 and extends well beyond Cinnabon. Hershey's Kisses, Coffee mate, McCormick, Keebler, and Goldfish have all offered Butterbeer-flavored products this spring as part of the celebration, with some launching new items and others bringing back fan favorites. An HBO series based on the Harry Potter books is also in development, which means there's no shortage of Wizarding World content on the horizon.
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This story was originally published April 23, 2026 at 3:22 PM.