From beer to pot roast and a plea for customers, changes are underway at Peeve’s Public House.
Peeve’s, at 1243 Fulton Mall, launched the new year with some changes. Owner Craig Scharton posted on the business’s Facebook page that the pub/restaurant/music venue/Fulton Mall hotspot would close on Mondays and Tuesdays. It will also begin opening later than normal the rest of the week, at 11 a.m.
Says Scharton in his post: “I’ve always been transparent with you, so here’s the scoop: we lose about $900 every Sunday, Monday and Tuesday that we’re open.”
He followed up that post with another more pointed plea Monday, Jan. 18, saying Peeve’s is in “critical condition” and needs 2,500 extra customer visits in the next month or two to keep the doors open.
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Scharton cited growing expenses, including insurance and rising minimum wage.
Peeve’s will remain open on Sundays. It won’t do a full breakfast on the weekends, but will have breakfast items like a chorizo breakfast burrito or banana pancakes.
Peeve’s is also going even more local with its beer and wine. Instead of 25% local craft beers on tap, they’ll go to 75% local. And the business will soon begin serving only Fresno State wines.
Peeve’s menu changes monthly and fans of the now-closed Daily Planet might find something interesting on it between now and the end of the month: the Daily Planet pot roast.
This was quite the popular dish at the Tower District restaurant.
“Oh my gosh, it was huge,” Scharton says.
He found the recipe online, and though he admits it doesn’t taste exactly like the Daily Planet version, it’s still “really good.”
It’s such a strong memory for me.
Craig Scharton, about Daily Planet’s pot roast
It’s served with mashed potatoes and roasted winter veggies.
Another change at Peeve’s: The market has moved into the pub. The market was the separate room attached to the pub with shelves of local olive oil and other products and coolers full of local fresh produce.
Now two of those coolers holding local milk and olives, Sarah’s Harvest hummus, and a shelf with jams and other items have moved into the pub. The items are selling quickly in their new space, he says.
The market next door is now home to Root, which bills itself as a “community general store.”