Clovis News

Fresno boutique owner expands

The owner of Stella Laguna Beach and Khloe California boutiques is expanding, opening her fourth and fifth stores in Fresno.

The third Stella store opened in The Shops at River Park on Friday next to Ann Taylor. The store sells trendy women's clothing and accessories at reasonable prices, said owner Victoria Saulovich.

She also runs Stella stores in Fig Garden Village and the Villaggio shopping center on north Blackstone Avenue.

She started the business in Laguna Beach and still runs a store there.

Khloe California, a more casual version of the store, opened its first location in Villaggio a year ago. A second location is slated to open in Fig Garden in May, near CVS.

Khloe stores sell TOMS Shoes, a company known for donating a pair of shoes to a needy child for every pair purchased by a customer.

Despite the economy, the stores are performing well enough to expand, Saulovich said.

"We're doing well because people care about fashion here, and like everywhere else, they care about price point," she said.

Local label

The Fresno Folklore Society is running its own record label.

Fresno Folklore Records is part of the nonprofit agency and creates audio and video recordings in the Fresno area. It produces CDs, DVDs, Blu-ray discs and digital downloads. It also offers musicians help with taxes, licensing, publishing, design and marketing.

Products include CDs that bands can sell at their performances, money makers that bands don't always have enough cash to produce, according to Folklore Records.

The services are offered at lower cost than traditional for-profit business prices. The organization also offers free weekly workshops in folk music performance and home recording.

Folklore Records also is seeking old tapes, vinyl records and super 8 films of local musicians.

The organization is funded by a grant from the Fresno Arts Council. More details are available at www.folklorerecords.com.

A bigger boutique

Yaya's Creative Boutique has moved into a new space, doubling its size in the same shopping center.

The store, at the southwest corner of Bullard and Marks avenues, moved next door into a 2,000-square-foot space.

The store has 26 vendors who rent space and sell only handmade items. They include Navajo jewelry, handmade glass beads, necklaces made from Scrabble tiles and custom embroidery work.

Even though shoppers Valleywide are watching their spending, sales at the store are doing well, said owner Maryann Ward.

"It's an up-and-coming thing," she said. "People want quality handmade. They're getting tired of the throw-away things."

Yaya's has been in the shopping center for three years. Before that, Ward ran Country Cottage, a separate but similar business, for five years in downtown Clovis.

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