Clovis News

Word on the Street: Store sells custom purses

An online purse business has blossomed into a full-fledged store selling accessories and clothing for teens and tweens at Sierra Vista Mall in Clovis.

Dekoposh opened May 1 next to the Criterion Cinemas 16.

Dina Thomas-Virrueta, a mother of four and a former interior designer, started the business online in 2007. At the time, the site's main product was a kit for personalizing a purse made from a rectangle-shaped tin.

The purse was sold in stores in Texas and Oklahoma and did so well, Thomas-Virrueta decided to design a store around it and the other products on the site (

The store sells the kits and allows teens and tweens -- 8 to 19 years old -- to design their own purses in the store.

Although a few other stores cater to tweens -- including clothing store Justice and parts of My Girl, both in Fashion Fair mall -- Thomas-Virrueta said there is room for more.

"We're tapping into a market that hasn't been fulfilled in the Central Valley," she said.

She created the name Dekoposh by playing with words and sounds. Two monkeys named Deko and Posh are the store's mascots.

A custom fit

Golfing expert Matthew Todd can't guarantee he can help you win the U.S. Open. But what he can do is create a custom-fit club to help you improve your game.

Todd's Visalia-based business, The Fundamental Golf Company ( recently launched an Internet-based system that uses a series of detailed questions to develop the specifications used for custom fitting a club.

Todd -- the 1990 U.S. Junior Amateur champion -- said custom fitting usually is done at golf courses, fitting centers or retail stores. But his system allows the user to do it at their home or office.

"This is something you can do in your free time without having to schedule an appointment or visit a course," Todd said.

For the moment, Todd is offering to custom fit a putter, but he plans to expand the line in the future.

Growing tech firm

BCT Consulting -- a technology support firm -- is expanding its business and adding employees.

As part of the expansion, the company also relocated from Clovis to a larger office at 440 W. Fallbrook Ave., near the River Park shopping center in Fresno.

"We have tripled our office size," said Eric Rawn, president and founder of BCT Consulting.

Rawn added seven employees as part of the expansion and is looking for at least six more workers to handle various duties, including administration, sales, technical support and accounting.

BCT ( employs about 35 people and was founded in 1996.