Real Estate Blog

Fresno’s Green Fin Realty joins growth in boutique firms

A husband and wife team from Fresno, who got into real estate by flipping homes in southern California, is expanding their boutique real estate office.

Green Fin Realty started recruiting real estate agents in July. The northwest Fresno office, which has operated for a little more than a year, now has three agents and a broker. The office has five people total.

But owners Linda and Todd Mitchell are picky about who they let in the door. The couple have goals to become one of the premier brokerages in town while remaining small – around 25 to 35 agents – to offer personal service to clients and to help agents grow.

“We want to have agents that are motivated, that are driven, that if they need help, we can provide them with the coaching and training to help them push out those goals,” said Linda Mitchell, broker. “We really aren’t looking for agents who want to hang their license somewhere and come in for water cooler talk.”

Green Fin is one of several small residential or boutique real estate companies opening in Fresno over the last year. Boutique owners have a desire to bring a new quality of business and a sense of creativity to the industry.

The Mitchell’s come from a sales and technology background. They started in real estate as investors mainly in southern California in 2010. A year later, Linda Mitchell got her real estate license and started selling property in Fresno. She worked for a couple big-box real estate companies and helped start a brokerage. Last year, she got her broker’s license and with her husband wasted no time opening their own company.

“Linda and I are very entrepreneurial minded,” Todd Mitchell said. “We’ve always wanted to do our own thing.”

Green Fin is a faith-based business with a strong emphasis on customer service and integrity. The owners are savvy social media users and have strong marketing skills that they use to target homebuyers searching on the Internet, they say.

“It’s important to us that we’re present,” said Linda Mitchell, “so wherever they click and go, they’re going to find us.”

Read more about Fresno’s growing boutique real estate companies on the business page in Sunday’s Fresno Bee.

Green Fin Realty

7493 N. Ingram Ave., #101

Fresno, CA, 93711

(559) 439-2820

www.greenfinrealty.com

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