The Yosemite-Madera County tourism bureau says it has seen an increase of more than 1,000 monthly visitors since moving to its new location off of Highway 41 in Oakhurst.
In May, more than 3,000 people stopped by the Visit Yosemite Madera County office to learn about lodging, trails, restaurants and things to do in the area. In May 2015 the volunteer-based bureau saw only 2,000 visitors.
“We definitely think the combination of the new location and our commitment to online presence has contributed to the bigger crowds,” said Therese Williams, director of public relations and sales.
Visitor numbers have been consistently higher in 2016 – June’s numbers are already nearly 400 ahead of what they were last year.
By developing YouTube videos, having social media contests and updating the website, more people are able to use Visit Yosemite | Madera County as a resource. Williams said the gushing waterfalls and water in Bass Lake have also been pulling visitors in.
“People are coming back to fish, boat, swim and play in and around the water,” she said.
Locals are also welcome to take advantage of the bureau’s resources, such as news on road closures, coming activities and happenings in the park.
The visitor’s bureau was formed in 1985 and has a mission of promoting year-round travel in the area.
Stop by Visit Yosemite Madera County at 40343 CA-41, Oakhurst, CA.