California retailer Mor Furniture for Less is expanding along the West Coast with a series of store openings including one in Visalia — the company’s third in the San Joaquin Valley.
The store’s multi-building complex at 3000 S. Mooney Blvd., near the Sequoia Mall, held its grand opening and ribbon-cutting on Tuesday.
The complex houses a furniture store, a mattress store and a children’s furniture store under one roof. It will also soon be home to the company’s first outlet center.
Known for creating a fun and entertaining shopping experience with cookies, popcorn and soda, Mor Furniture started in 1977 in San Diego. Since then, it has grown to operate 30 stores in seven states.
The company opened a bedroom furniture store in Bakersfield in the 1990s, then followed with a specialty sofa store in Fresno. Both locations now offer the company’s complete line of furniture.
All three Valley locations are serviced by a distribution center that has operated in Visalia for 12 years.