Fashion in Fresno has a new online home in the Lé Mode Fresno blog.
Centerville native Montana Paxton, 21, kicked off the blog with a fashion show and launch party last weekend at Club Imperio at Granite Park.
“Lé Mode Fresno is the only fashion blog here in Fresno that instead of being based off of my personal style, is based off popular trends here in the Valley,” she says.
Paxton noticed big retailers such as Macy’s with giant marketing and advertising budgets paying bloggers to wear their outfits and post pictures on social media. It got her thinking about how local stores could get similar attention.
“They’re mom and pop shops,” she says. “It’s not as accessible to them because they don’t have thousands of dollars to spend on marketing.”
The blog posts will focus on fashion trends in the Valley and retailers that carry them. Local retailers can also advertise on the blog.
Eight local stores partnered with Paxton for the event and participated in the fashion show. They were:
, a longtime Fresno store now at the Pavilion West shopping center selling vintage-inspired, prom and mother-of-the-bride dresses and other high-end merchandise.
, a thrift, consignment and vintage store in Chinatown at 1427 Kern St.
•The Key Boutique
, which opened a few months ago at 3860 N. Cedar St. near Vallarta Supermarket. It sells clothing and accessories.
•Tsu Tsu Boutique
, a consignment shop focusing on trendy fashions in Old Town Clovis.
•Envy Fine Clothing
, a family-friendly Atwater-based women and children’s boutique that opened a store at 7969 N. Blackstone Ave. a few weeks ago.
Boutique, a store selling club wear, maxi dresses and other clothing at 732 Fresno St. in Parlier.
, a women’s clothing boutique selling clothing, jewelry and accessories at 1855 Academy Ave. in Sanger.
• Bella Beyond, an online boutique launching this month with plus-size and other clothing and accessories.
Paxton, who has worked in retail and sales and attended Fresno City College, started event planning when she was 19. She hosted informal raves in Centerville that attracted large crowds.