Lisa Loeb doesn’t do “T-shirt tours,” the kind with interstate routing and months of sustained travel, where all the cities get printed up nicely on the back of a shirt that’s for sale in the merch booth in the venue lobby.
“For me it makes sense to do touring in bits and spurts,” says the ‘90s alt-songstress known for her choice of eye wear and the 1994 hit, “Stay (I Missed You).”
So, while she’s playing two shows at Bitwise South Stadium on Saturday (a late-morning concert featuring her recent work as a children’s musician and an evening performance of her “grown-up,” songs) it’s a stop in on a week-long seminar she’s doing in Carmel.
“I like to be efficient in my touring,” she says.
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She has to be. Since the 1990s, Loeb has stayed busy, if not in the direct spotlight, as an actor and author, a mother, philanthropist and entrepreneur (she has her own line of eye wear, available at your mom-and-pop stores and Costco). She also writes and produces music including a string of children’s albums. The most recent won a Grammy.
“I’ve learned to juggle a lot of things,” she says.
That is the nature of the entertainment business these days.
“You make a lot of plans,” she says and take, or in Loeb’s case, make your own opportunities.
The singer is in the midst of working on a new record of “grown-up” music and there is always a long list of kids records she wants to make. She’s also writing music for the animated series “If You Give A Mouse a Cookie,” which got picked up for another season on Amazon Prime.
Loeb has capitalized on a partnership with Amazon Music, which has seen a massive increase in streams of kid’s music in the past three years, according to Billboard. She was one of the first musicians to sign a exclusive deal with the streaming service and the site is now full of her music videos, she says.
Amazon has a built in reach and gave her full creative control.
“I’m always looking for the most control and the biggest reach,” she says.
“I just thought it was a no-brainer,” she adds.
On tour, Loeb pulls from her entire catalog of music. The children’s set is more an “engaged activity” (think sing-a-longs); the “grown-up” set is full of storytelling .
Both have room for requests, she says. She also plays “Stay” — and sometimes the song makes it into the children’s set. Some times, she plays a couple of the children’s songs for the adults.
“Which says something about the type of kids songs I do.”
- 11 a.m. (for the kids) and 7 p.m. (for grown-ups) Saturday
- Bitwise South Stadium, 700 Van Ness Ave.
Six other noteworthy events happening this week:
- Taco Truck Throwdown, Day 2 5 p.m. Chukchansi Park, 1800 Tulare St., $25. 559-320-8497, fresnogrizzlies.com
- Bring it On, the musical 7 p.m. Friday and Saturday, 2 p.m. Sunday. Selma Arts Center, 1935 High St., Selma. 559-891-2238, www.selmaartscenter.com
- ¡Cumbiatron! : Cumbia At The Clocktower 6 p.m. Saturday. Mariposa Plaza. $10. All ages. www.livemusiccity.com
- Immortal Technique 8 p.m. Sunday. Strummer’s 833 E. Fern Ave. $20. All ages. 559-485-5356, www.strummersclub.com
- Back to Black: A Tribute to Amy Winehouse 7 p.m. Sunday. Fulton 55, 875 Divsadero St. $10-$12. 559-412-7400, www.fulton55.com
- 51 Aces reunion 6 p.m. Thursday. Campus Point at Fresno State. Free. All ages. Rock the Mall on Facebook