Jason Squires is pretty sure your company Christmas party is going to be lame.
The one he’s planning for New Rock 104.1 won’t be. Let that be your invitation.
The annual concert party happens Tuesday at the Tower Theatre and features Canadian folk-pop outfit The Strumbellas, alternative hip-hop singer K. Flay and Texas indie-rockers The Unlikely Candidates.
“These kinds of shows give us a way to bring a show to our audience during the holidays, which can be a stressful time for everyone,” says Squires, the station’s director of programming and marketing and afternoon drive guy; on-air he goes by Hammer.
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It also allows the station an outlet to bring new music to the market in a live setting.
“The goal is to provide great shows from great bands on all levels,” he says. That’s everything from sponsoring arena tours like the Cage the Elephant’s Spring Fling to a series of so-called “Lowdough” club shows. “The Christmas Party brings both of those worlds together in a great venue.”
The station has championed The Strumbellas from Day One. The band’s song “Spirits” was part of the station’s Discover and Download program and has since become one of the biggest alternative hits of the year, Squires says. K. Flay has also been on station’s radar for awhile. The alt-rap emcee has stopped in town a few times and headlined the Catacomb Party in 2015.
“We’ve been looking for the right way to bring her back through,” Squires says.
“People are going to be blown away by her.”
Ditto, he says, for the Unlikely Candidates, whose latest single “Ringer” is out now.
Other music choices worth noting:
The event: South Valley radio station KJUG hosts an Acoustic Christmas show at the Hanford Fox Theatre.
The draw: This is an early present for genre fans. The event features three country up-and-comers – Chase Bryant, Trent Harmon and Seth Ennis – for a relatively low price. Tickets are $10 at the door.
Bryant should be the best known. He played several of these multi-act radio shows in the area over the past few years, including KJUG’s annual Jugfest in 2015. Harmon broke onto the scene earlier this year after competing and winning the final season of “American Idol.” Ennis was recently named to Pandora’s list of country artists to watch in 2017, which also includes Blake Shelton tour opener Raelynn.
Details: 7:30 p.m. Friday. Hanford Fox Theatre, 326 N. Irwin St. Hanford. $10. No advance tickets required. 559-584-7823, www.foxhanford.com
A Festivus for the rest of us
The event: The guys behind Longbox FM present a “Seinfeld”-inspired Festivus music comedy celebration.
The draw: This is Fresno’s own “festivus for the rest of us,” complete with feats of strength, an airing of grievances and surely a Festivus miracle of two. But you don’t have to be a “Seinfeld” fanatic to appreciate the comedy (from Andrew Boydston, Tony Le and Nicholas Ceppaglia) or music (a local lineup of all-stars with Victor Es, Amoret, Cloudship, Cockamamie Jamie and Sahab).
Details: 6 p.m. Saturday. Frank’s Place, 1423 Fulton St. $10. 559-264-2848, www.warnors.org
Keep it Kool
The event: Enigmatic Bronx rapper Kool Keith performs an all-ages show at Strummer’s.
The draw: Keith has been performing for two decades as various personas, including Dr. Octagon, whose 1997 album “Dr. Octagonecologyst” is widely considered a classic of the genre. Earlier this year Keith was part of the White Wizards of Hip-Hop tour, alongside Murs and Mac Lethal. His current tour features Jewish rap upstart Kosha Dillz.
Details: 8 p.m. Saturday. Strummer’s, 833 E. Fern Ave. $18. All ages. 559-485-5356, www.strummersclub.com