One thing that “Star Wars” collectors love to find are unusual items. Anyone can go to the store and pick out a piece of merchandise. It’s the hard to find items that are the real quest.
In 2012, General Mills placed specially designed ink pens in boxes of Cinnamon Toast Crunch, Lucky Charms, Cookie Crisp, Cheerios and Reese’s Puffs. These small pens were made to look like Anakin, R2-D2, C3PO, Yoda, Darth Maul, Obi Wan, Queen Amidala and Jar Jar Binks.
The designs were rather simple but that’s not the point of a collectible. These pens were randomly included in the cereal boxes so that mean you never knew which character you would get.
It was not unusual to get multiples of one character.
A second wave of pens featuring different characters was released the following year.
Putting toys in cereal boxes is nothing new. There have been premiums in cereal boxes since the beginning of the 20th Century.