Countdown to 'Star Wars'

‘Awakens’ merchandise hits stores

Merchandise for ‘Star Wars Episode VII: The Force Awakens” hit stores at 12:01 a.m. Friday, Sept. 4.
Merchandise for ‘Star Wars Episode VII: The Force Awakens” hit stores at 12:01 a.m. Friday, Sept. 4. Rick Bentley/The Fresno Bee

It didn’t really need any more hype but “Star Wars Episode VII: The Force Awakens” got a big bump in attention last week because of “Force Friday.”

The first wave of merchandise based on the upcoming “Star Wars: Episode VII: The Force Awakens” hit stories at 12:01 a.m. Friday, Sept. 4.

Fans started lining up hours before the toys could be purchased.

Merchandising has always been big with the “Star Wars” movies and this film looks like it won’t be the exception. The first wave of toys featured several characters from the new movie.

You can expect more as the Dec. 18 release date for the movie gets closer.

Some of the fans who hit the stores at the early hour were a little upset that there wasn’t more. Back when “Star Wars: The Phantom Menace” was released, there were numerous toys to purchase.

The big difference is that almost every character in that film was new. “The Force Awakens” will include some favorites mixed with new characters. And, director J.J. Abrams is keeping so much secret, a lot of merchandise can’t be released until after the movie opens.

For now, there are plenty of “The Force Awakens” items to be found.

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