When the original “Star Wars” was released, the closest thing to social media was one fan directly talking to someone else about the movie.
Promotional efforts for “The Force Awakens” cover all forms of today’s version of social media. The most recent was a 15-second clip released on Instagram.
Among the images is one of Finn (John Boyega) firing up a blue lightsaber. The clip is short but fans are reading mountains of meaning into the scene.
Count on more bits and pieces to be presented through all forms of social media before the December opening of the movie.