If “Star Wars: The Force Awakens” fails at the box office, it won’t be from a lack of trying. The buzz started with the Star Wars Celebration convention and grew with the release of the second movie trailer.
The next big push will come during Comic-Con in San Diego. “Star Wars” related events are planned from July 10-12. There will also be some “Force” products that will only be available at the convention.
There will be a Disney Infinity 3.0 Edition where you can play as Ahsoka Tano, Luke Skywalker, Darth Maul or any of the Star Wars characters featured in “Star Wars: Twilight of the Republic” and “Star Wars: Rise Against the Empire.”
Here’s what’s planned for July 10:
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“Star Wars: The Force Awakens”: (Hall H, Time TBD): Producer Kathleen Kennedy, director J.J. Abrams and writer Lawrence Kasdan will talk about the film. Special guests are promised.
“Star Wars” Publishing 2015, Part 1: (Room 7AB, 10 a.m.): Panel of authors will discuss the art of writing and getting published.
Star Wars Publishing 2015, Part 2: (Room 7AB, 11 a.m.): Lucasfilm’s Mike Siglain will moderate.
Hasbro “Star Wars” (Room 7AB, noon): Attendees will get an in-depth look at Hasbro’s latest action figure offerings.
“Star Wars” Collectibles Update with Lucasfilm’s Anita Castellar (Room 7AB, 1 p.m.): eFX, Gentle Giant Studios, Kotobukiya, and Sideshow Collectibles offer exclusive previews.
ILM 40th Anniversary (Room 7AB, 2 p.m.): A look at the four decades of work by Industrial Light & Magic (ILM).