Flamin’ Hot Cheetos are having a moment, it seems.
Since its inception in the 1990s, the spicy-red, finger-staining snack, has made the jump from popular junk food to pop-culture phenomenon, making its way out of the bag and on to food plates.
The man to thank for all the hype is Richard Montañez, a Mexican immigrant who created the snack while a janitor at Frito-Lay. He has since become the Vice President of Multicultural Sales and Community Promotions for PepsiCo’s North American divisions and the God Father of Hispanic Branding.
There is a Hollywood biopic in the works.
Montañez will be sharing his story Monday, Oct. 28, at Fresno City College as part of the university’s speakers forum. A meet-and-greet will follow.
Other noteworthy events
▪ Hot Girl Halloween with DJ Kay Rich, Eric Bellinger and Kamaiyah, 7 p.m. Thursday. Chukchansi Park, 1800 Tulare St. $15. 18 and up. Search event on Facebook.