Bulls and music kick off 101st Clovis Rodeo April 23

The Clovis Rodeo opens three days of hard-riding and rocking entertainment with Nashville country band Parmalee.

The band was one of MSN Entertainment’s breakout stars of 2014. It plays immediately following and the rodeo action, which starts with the return of the PBR Bull Riding Touring Pro-Division at 6:30 p.m.

Singer-songwriter Frankie Ballard performs after Friday night’s rodeo.