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EDITORIAL: We should be further along in fuel economy

Published online on Monday, Nov. 09, 2009

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Here's a daunting thought in this age of rapid technological advancement. U.S. vehicle fleet fuel economy has changed little since the days of the Model T.

A recent study at the University of Michigan calculated the distance driven and fuel consumed for the U.S. fleet of vehicles -- including cars, light trucks, buses and heavy trucks -- between 1923 and 2006. The vehicle fleet on U.S. roads today gets a mere three miles more per gallon than vehicles in 1923.

That makes reaching the goal of a 35 mpg by the middle of the next decade seem overwhelming. It certainly will require an attitude change on the part of consumers and manufacturers.

The average fuel efficiency of the U.S. fleet in 1923 was 14 mpg, where it stayed for more than a decade, according to the researchers. From 1935, however, fuel efficiency began a steady decline, dropping to a low of 11.9 mpg in 1973. The 1973-'74 OPEC oil embargo then triggered a wave of innovation, and fuel efficiency of the U.S. fleet increased to 16.9 mpg by 1991.

But then it leveled off. From 1991 to 2006, fuel efficiency of the U.S. fleet increased by less than 2% -- to 17.2 mpg. So why aren't we seeing greater improvement, given that some of the newest cars today get close to 40 mpg?

One issue is mind-set. Over the years, the bulk of improvements to vehicles have been in comfort, styling and safety, and less in fuel efficiency (think of the traditional inefficient belt-driven pumps that most cars still have). Another issue has been the shift away from cars to light trucks, mainly SUVs, for personal transportation. Yet another part of the problem is the number of older vehicles still on the road.

The researchers believe it's better to focus on getting a 15-mpg vehicle to 16 mpg, which would save 50 gallons of fuel a year for a vehicle driven 12,000 miles a year, than on getting a 40-mpg car to 41 mpg, which would save only 7 gallons of fuel a year for the same driving distance.

Ford's Model T innovation -- creating an economy car for people of modest means -- deserves another look. American consumers, at a minimum, deserve that choice.


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