We have made big changes to The Fresno Bee in print and online, and today you are experiencing those changes in our re-imagined Bee. In print and online, these changes are designed to enhance your reader experience throughout the news day.
Today, you are experiencing a state-of-the-art design that gives you greater flexibility in accessing the news you want, and how you want to read it. Our theme, “News All Day. Your Way,” reflects our goal of offering news and information to meet the needs of your changing lifestyle.
In interviews and focus groups with readers, you told us that because of technology, you read The Bee differently than you did a few years ago. While many of our readers still devour the printed newspaper in the morning, many others access us on a smartphone in a supermarket checkout line, or through one of our apps in the evening on a tablet. Desktop readership continues to be strong, and this design will also improve that experience.
Our goal is to make the new Fresno Bee easier to read on whatever platform you want, and at any time of day you choose. The changes in the newspaper business model and your needs have guided us to make these changes. We will continue to listen to you as we make other improvements in our news presentation.
With the many changes in the newspaper industry, we want to make it clear that we are committed to publishing a print product seven days a week, with 24/7 cutting-edge digital platforms.
While reader habits have changed, that has not meant a loss in readership. Today our audience is bigger than ever, as readers consume our content in print and on our digital products.
For the past several months, we have been working on redesigned print and digital editions of The Bee — guided by reader reaction every step of the way.
We also know that changing the look of the paper will be unsettling to many. The initial reaction to changes in newspaper design has always been negative at the start, and then accepted later as readers get used to the new look.
We believe you will come to embrace today’s changes, as well as the new content and sections that will debut this week. The new look of the print and digital versions of the newspaper was created by Mario Garcia, a world-class newspaper designer. We have also added new typography that offers a more readable type face.
Readers have told us they want a newspaper that is organized to meet the needs of their busy days. That is at the heart of how the new print product is organized.
Our redesigned newspaper will have fast reads in the main section so you will quickly know the news of the day, even if that’s the only section you read in the morning.
We’ve compiled in-depth stories in our second section, which is the biggest change to our news presentation philosophy. That section will be called Insight, and offer readers a “lean-back” experience to major issues.
On most days, Sports and Life will be combined in a third section. We have added a Food & Drink section on Wednesdays, a Home & Garden section on Thursdays. and we will continue to have our entertainment section on Fridays. Our Sunday paper will have the same great content you currently get, but with the new design and typography, and an expanded Insight section.
Our digital products will follow the new design and have the latest features that you have come to rely on in the online world. Our website and our apps have been upgraded and we plan more improvements over the next several months. Our new design will be more visual, with a greater emphasis on video reports. We have improved our navigation tools, particularly on smartphones and tablets, the devices that have driven our digital growth.
We continue to be committed to providing you with the latest breaking news, as well as our award-winning investigative and enterprise journalism. You can count on The Bee to help you navigate through the important issues of the day, and offer thoughtful commentary and in-depth reports.